Blog
The Internet changed everything, from how we learn to how we work. With social media channels adding the shop feature, it is also changing the way we buy things. The hallmarks of social commerce (that’s buying or selling on social media) were already there. COVID-19 just accelerated them. In early December, Adam Mosseri tweeted that people could even shop through Reels. At that point, Reels was just a few months old in India. As of today you can shop with […]
October 29, 2021
Entering a new market is never easy for brands. The reasons are myriad, sons, but the crux is that every brand is formed and honed in the home market. UNCTAD says online retail sales jumped by 3%, with the global value of e-commerce reaching $26.7 trillion. For brands, it paints a clear picture. You now have the opportunity to tap global audiences. This puts forth a conundrum. There has never been a more fertile time to reach unexplored markets, but […]
October 28, 2021
Brands are coming to an understanding of the power that paid media campaigns can offer. They are an amazing way to help boost your brand, with multiple pros. You can reach your next pool of customers with precise targeting and actionable insights. Turn any social media post into an ad instantly. Keep a tight control on ad spend and fit the marketing goal into any budget. More than that, you can deeply understand paid media performance, learn what works and […]
October 27, 2021
Well, well, well, if it is not that time of the year! We are past Dussehra, and we are all waiting for the grandest festival to be celebrated in the North of India – which means it is also the holiday season. Holidays = People sitting at home = More time to be active on social media… If this ain’t a gala for a content creator, I don’t know what it is. And that means creators need to take advantage […]
October 26, 2021
I am sure many of you’ve wondered at some point or the other how do people make money on Twitter or Instagram or Facebook? The answer is simple as well as complex. Creators earn mostly from brand collaborations. What are brand collaborations? It’s an agreement between the creator and brand. Wherein the creator endorses a brand’s product or service in exchange for benefits, which can be monetary or non-monetary. Monetary entails a payment to the creator; non-monetary includes sending you […]
October 25, 2021
Instagram Television, or IGTV, is one of the oldest and most classic among a myriad of Instagram features. First introduced in 2018, the long-form video content with a range of 1 to 60 minutes has lost some of its charm. Short-form content, courtesy of TikTok and Reels, has given way to shorter attention spans. For you, that means a never-ending quest to win the audience’s time. But we say IGTV still remains an undisputed winner when it comes to certain […]
October 23, 2021
We can spout numbers like viewers are 2.4x more likely to view user-generated content as authentic compared to content created by brands. But what would be the use? As marketers, you already know UGC – content created by everyday people rather than the brand – is more effective. Customers trust it, which drives purchase decisions. So, we’re going to cut to the chase and talk about how you can utilise UGC for your next campaign. Best practises for sharing UGC on your […]
October 22, 2021
We’re a little late, but the news is still worth sharing. Your favourite phrase, “Swipe Up,” is extinct. Yes. You heard it right! Instagram replaced the classic “Swipe Up” feature with a better and improved “Link” sticker. Here’s everything you need to know about the sticker. How do link stickers work? The function of the link sticker is the same as the swipe up button. It will take your followers to an external website and help you drive traffic to […]
October 21, 2021
One thing Instagram has taught us is that fashion is personal. You don’t have to follow a trend just because everybody is doing it. You wear what you want to wear. You wear whatever makes you feel comfortable, beautiful or powerful. That’s why when we sat down to look for fashion influencers redefining the game, we didn’t look at the usual ones. We’ve done that with the like of Sakshi Sindwani, Thatbohogirl, Siddharth Batra, and Masoom Minawala Mehta. This time […]
October 20, 2021
Before social media became the beast it is today, the content was unfiltered, unedited, and raw. Then came influencer marketing and the quality of content began to matter. Why? Because influencer content doesn’t just appear on a brand’s social feed. It may also be used on other digital touchpoints, like the website. This upped the stakes. Nonetheless, most brands put content on the back burner. For them, it was a numbers game. Rather than chasing quality content (and the engagement […]
October 20, 2021
When we talk about creators and how they can make money, the focus is generally on Instagram. While that is all well and good, it is not the only platform where an influencer can earn money. Twitter is just as good, especially now that it has released so many features like Spaces, Tip Jar and Newsletters with Revue to help you secure that 💰. How to make money through Twitter? Twitter may mostly be known as the place to share […]
October 19, 2021
Is your blog not attracting enough targeted traffic? Are you trying to find fresh ideas and creative content for your blog? If the answer is heck yes, then this article is for you! Starting a blog is quite challenging. However, maintaining the blog and your credibility among readers is far more difficult. Authentic and attractive content is the key to building a network of loyal audiences. But for that you need ideas. Ideas that float around us in a vast […]
October 15, 2021
What is highly essential for running an effective influencer marketing campaign? Data. The data might be about the number of impressions a post made or the number of likes it gained or the engagement it received, or even the stats you consider during intelligent influencer discovery. But it remains pivotal to running a successful campaign. However, for it to work, you need data transparency. Why is data important in influencer marketing campaigns? One, data helps understand the goals and agenda […]
October 14, 2021
A hard and fast rule that guides today’s content creators is to find a niche. Identify and focus on verticals in which you can become an expert and authority, ones with which audiences associate you. Finding your niche remains relevant in the ever-expanding content space. However, it does not need to be a limiting path. As a creator, you can explore other topics that interest you through intentional linking. This means your fashion expertise and eye for style can translate […]
October 12, 2021
If you’ve scrolled through Instagram or watched a healthy dose of BuzzFeed India videos, you likely know Srishti Dixit. A comedian and cat mother, Srishti is known for her hilarious video sketches, pop culture commentary, and refreshingly unique ‘realness.’ It’s no wonder she’s grown from BuzzFeed writer to internet sensation over the past few years! Her creativity, authenticity, and spirit give us all a lot to learn from. So, if like us, you adore srishtipatch, here are the content tips […]
October 9, 2021