5 Reasons Why IG Stories Work Best For Brands & Creators

Struggling to figure out the best place to increase your content’s reach or for marketing? Look no further. We understand that it gets difficult to create content in the times when there are almost similar features on all the platforms (i.e stories). It’s equally tiring for audiences alike, where we instinctively reject most of the content within a single scroll. If there’s the slightest of a hint that the content has been created to promote a product, we skip it […]

  November 10, 2020

9 Pet Influencers To Watch Out For!

Animals are nature’s beautiful creatures. They are amazing, extremely adorable and so distinctive. Did you see the recent picture of Black Panther roaming freely in the forests of India? Recently, on a visit to my cousin’s I found this charming Parakeet who flew and landed on my shoulder. I was in a state of complete bliss. That is what animals no matter what the size, do to you! During this pandemic, we got to witness some of the amazing sights […]

  November 9, 2020

3 Reasons Why The TikTok Ban Impacted the Content Creation Space

TikTok created a sensation in the country when it entered the market. Eventually, it became a household name. It had all kinds of content on it. Some found it cringy and others found it inspirational. We witnessed talents from modest backgrounds across the nation. The impact that the app created was unprecedented. The reason behind it is because it is one of its kind which is why it had more than 120 million monthly active users and more than 611 […]

  November 7, 2020

4 Effective Ways For Brands To Repurpose Creator Content

Today, it makes the most sense to have creators at the center of your marketing strategy. It is a definite way to guarantee a campaign’s success. Working with content creators adds authenticity and scalability to your campaigns, as they generally have a huge follower base. Brands are realizing their potential and even micro creators can work wonders for the brand, by making you reach the intended audience. Working with a creator is lucrative & easy, but you need to mind […]

  November 7, 2020

6 Ways To Keep Your Body Fit In This Season Of WFH!

Remember how before the pandemic we thought that if we get WFH, we will tone those abs and work tirelessly in gyms? Well, the pandemic came, the lockdown happened and now we have adjusted well to this new normal. Even in the midst of such a 180° change, we haven’t found time for our workout because now we say that the workload has increased which no doubt must have! But what is important is to consider one’s health because “all […]

  November 7, 2020

Content Ideas That Turn Food into Actual Art

Content ideas. That’s the bane of most content creators. At some point, we all think ‘what to post next?” Well, we’ve got ideas. Beautiful ideas. At least for food creators. We scrolled through the internet and found some of the most gorgeous food photos ever for your inspiration. (Psst, the content is still worth looking at in wonderment even if you’re not a food creator.) Food as Work of Art: Content Ideas For us, food is simple. We see it; […]

  November 3, 2020

6.1 Billion KpopTweets & BTS Emerges As The Most Popular Creator in India

“Don’t look back, We have found our destiny, Because all this is no coincidence, DNA, we have found our destiny”, goes the lyrics of DNA, a popular song by BTS, which stands at 1 billion YouTube views, and is growing by the second you read. Kpop has scaled to unbelievable heights over the past decade. In 2010, there were only a few who knew about these creators or were talking about them. But now, after seeing their fandom, it’s impossible […]

  November 3, 2020

Don’t Ever Give Up: AMA With Grish Majethiya

There is no right age to be a content creator. Talking to Grish Majethiya proved it. He is the youngest guest I’ve had the chance to host on an AMA session. At 16, he is already an entertainer, creator, actor and winning a trophy at Dramebaaz Season 3. How does he manage acting, content creation and school? He doesn’t. Grish says ‘there is no managing.’ It is all part of his day and routine. For him acting is a passion, and so […]

  November 2, 2020

How To Recreate That Lost Workplace Humour Virtually

With the emergence of the COVID-19 pandemic, businesses all over the world are forced to shut their physical operations and work remotely. People are now working from their homes. While from a business point of view, it is essential to coordinate and communicate, it is also important to stay connected to your colleagues. Due to the current scenario, people are encouraged to keep themselves socially distant. However, not being able to meet our friends and colleagues for months makes it […]

  October 30, 2020

5 Tips to Create Kick-Ass Creators Brief

Brands have found a new voice by working with creators. They can scale a brand campaign to newer heights by helping your brand reach new followers. Working with content creators should be the top priority in your marketing strategy, for it is one of the effective ways to reach out to the masses. If not, you’re missing an opportunity to grow your audience, for they advocate for a brand’s success. Their audience trusts them, shares beliefs, and aspires to be […]

  October 30, 2020