Another New Instagram Feature (One We Waited For) Is Out

Imagine this: you are trying to talk up your Instagram, but your friends can not stop gushing about how trendy Twitter Spaces have been lately. So, you decide to tweet your Instagram post, only to see an off-putting hyperlink instead of the kicka$$ picture you took.  We know. We know. We’ve been there. It’s the bane of all creators. We couldn’t preview an Instagram post in a tweet. But finally, finally, Instagram has some good news in store for you! […]

  

  January 10, 2022

The Unnoticed Ripple Effects of COVID-19 On Social Media Platforms

Over the past two years, the value of online content and its creators has come into stark relief. The uproar of content creation and its consumption has been a visible ripple effect of COVID-19.  What has gone unnoticed are silent but salient partners of content and their creators – the social media platforms. Looking back on 2021 and 2020, it becomes blatantly clear that each took well-grounded steps to engage their users. Instagram reacted to mental well-being As a reaction […]

  January 9, 2022

Tapping The Creator Economy And Using The Million Opportunities In Influencer Marketing

Ashu Agrawal, India Lead of Asia Tech Journal, sat down for an exciting session of Mavericks with Ankit Agarwal, Founder & CEO, Do Your Thng.  If you’re interested in the Creator Economy and the market in India, read on for some insightful tidbits. What is the impact of the creator economy on brands? Do you think brands are getting the value they need out of influencer marketing?  The decentralisation of content on the internet created the creator economy. There are […]

  January 8, 2022

From Influencers To Actors On OTT Platforms

There’s no denying that influencers have taken over OTT platforms by storm. Especially during the lockdowns (both of them), when people were glued to their screens every free minute they got.  This shift towards over-the-top (OTT) platforms greatly increased the need to create content with a quick turnaround. So much so that there’s been around 45% growth in the industry. India is likely to emerge as the second-biggest OTT market (after the US) and reach a value of INR 138 […]

  

  January 7, 2022

Aesthetically Challenged? Here’s How To Change Your Content Style!

Pretty images. That’s all I need to be an Instagram influencer, right?  Right *panicked*?  Unfortunately, no.  If you want to reach the heights of Lilly Singh (shout out to the OG creator), you need: Great content, Great aesthetics and Great community. It’s the one stuck in the middle that we explore today. You know those Instagram feeds that stir admiration and frustration in equal parts? We unpack how they achieve it.  How To Improve Your Content On Instagram To Make […]

  

  January 6, 2022

How To Use Hashtags To Increase Your Discoverability

We know you know what # means. We’re the age that recognises the symbol as a hashtag and not as the number sign. So, instead of insulting your intelligence by defining it, we dive into how to make you, the content creator, more discoverable through them. How do we do that? By learning how to use hashtags. Correctly.  One caveat before we begin: the post doesn’t talk about how to research the right hashtags. If we include it, we’ll exhaust an ocean of ink. That’s a topic for […]

  

  January 5, 2022

Spilled: Instagram Algorithm Secrets In 2022

In 2022, we manifest what we want, and we hustle hard to get it! This is our motto for the new year. What is yours?  Is it to earn more through your creator profile?  If so, Do Your Thng’s several paid campaigns on the app have got your back!  If it is to crack the Instagram algorithm and rank better? DYT Academy has got your back!  Read on to know 6 ways you can crack the Instagram algorithm and rank […]

  January 4, 2022

Understanding Instagram Analytics To Hack Growth

Instagram crossed one billion active users in October 2021. Of these, 201 million were solely from India.  Let’s translate these numbers. You, a creator (and the brand you adore and promote), have access to enormous potential followers with just one click.  Yet, why is it that some creators struggle to cross that 5k mark while others are counting views and followers in lakhs? Good content is the obvious answer. The not so obvious is a lack of insight into the […]

  January 3, 2022

DYT 2021 ⏪

Whether you believe it or not, this year was history in the making. Anyone (or any business) who uses the brilliance of the Internet, and particularly the creator economy, to grow is living through the very beginnings of web3.  Needless to say, as a creator-first company, our 2021 proved to be a blur. DYT – the products and the company – grew. If we were toddlers taking baby steps in 2020, we’re now preschoolers running helter-skelter in our eagerness to […]

  December 31, 2021

7 Social Media Marketing Trends To Watch Out For In 2022

Did you know that this year saw 490 million new social media users? Clearly, we’ve become inseparable from social media. Be it to mindlessly scroll for hours or make a living out of it, socials have become an integral part of our lives. No matter how much we’d like to deny it. As we bid goodbye to the year, we take out our crystal balls and predict marketing trends that will paint the social media landscape in 2020 too (Get […]

  December 30, 2021

3 Pillars To A Successful Influencer Marketing Strategy

The pandemic brought an instrumental shift in all facets of life – wearing masks, virtual corporate life, altering consumer demands, and so on. Advertising was no different. It underwent a sea change.   Influencer marketing emerged as the most sought-after model for growing a brand, courtesy of the massive spike in the number of hours people spent on their social media.  This change is here to stay. Social media and the creators who rule it will remain the leading advertising channel […]

  

  December 29, 2021

9 YouTube Streaming Tips That Every Beginner Must Know

YouTube gaming streams watch-time increased to 100 billion hours in 2020 (almost doubled from last year). It’s proof positive of the increasing popularity of this niche amongst the audience. So, this is the best time for you to enter the YouTube streaming world and tap into this large pool of users looking for gaming content.  How to start streaming on YouTube as a gamer? “If a window of opportunity appears, don’t pull down the shade.”  -Tom Peters Those words fit […]

  December 28, 2021

4 Proven Tips To Fuel Your Content Creation Machine

“To create or not to create,” sounds more diabolical than Shakespeare’s tragedy. A creator’s journey isn’t as outlandishly exciting as it appears to be. It has its own share of inhibitions, and doubts. and at times, everything feels just overwhelming. The entire process falls flat, especially when you’re starting out. And you don’t know whether you should create, curate, or just follow the trending pattern. Frankly, there’s no pattern. Or, a concrete plan.  But there are ways to solidify your […]

  

  December 27, 2021

Personal Branding: Establish A Voice And Tone For Greater Organic Reach

What made creators such a big deal? Their voice. Their tone. Their personality. They fulfilled the human need for empathetic relationships because they spoke with a real voice. Instead of listening to cut, copy, paste messaging of brands, people wanted to read, watch, and hear content with personality in it.  Think about it. Why do people follow Dolly Singh? Because we love the way she talks. Why do people love the travel duo Bruised Passports? Because their content has a […]

  

  December 26, 2021

How To Find Audio And Music Trending On Instagram

Do you guys also find it hard to concentrate these days?  Thank God, ours are not the only minds hijacked by groovy Instagram music! All thanks to Instagram, we’ve all been struck by the “stuck song syndrome.”  Music trending on Instagram has taken the entire world by storm and got everyone, from neighbourhood kids to celebrities, grooving to addictive tunes and viral dance moves.  4 tips to look for trending Instagram Reels audio Ever wondered what’s with all these trending […]

  December 25, 2021