Which Are the Most Successful Brands on Instagram In India?

Instagram may have begun as a platform to share photos, but over the years, it has become much more. Today, it is one of the most powerful tools in a brand’s marketing arsenal. Of the 1 billion+ active users on Instagram, 90% follow a business. Because the ‘Gram has the potential to not only reach audiences but also get them actively engaged, almost every brand, big or small, has staked their claim on it.  This has led to murky waters with branded […]

  July 2, 2020

Intricacies of Influencer Marketing During COVID-19. The Creator Side of the Story.

More than a month into a pandemic, we’re finding out how the novel coronavirus changed influencer marketing in 2020.   The influencer ecosystem has shifted. Forever. Brands, creators, and the audience have adapted to a new normal. And we can all thank (blame?) the novel coronavirus for it.   With the shift, all of us had to throw our strategy books for 2020 out of the window and regroup. That’s why we created the ‘intricacies of influencer marketing during COVID-19′ series. […]

  July 1, 2020

How to write Catchy Headlines in just 7 Minutes

‘The first impression is the last impression’. The title of your blog article is indeed the first impression that people have about your blog article. Consider visiting a party where the host himself seems to be the least interesting. Will the party seem to be of any interest? No right? Similarly, if people don’t find your headline to be interesting, they won’t be attracted to open and read your blog article.    There are over 2 million blog posts published […]

  June 30, 2020

Changing The World Through Social Media

Does anyone still remember a world without social media?   View this post on Instagram We know there's a lockdown, but here are all the places you could visit (on our app 😉). Download the Do Your Thng app and collaborate with the best of brands, create some exciting custom content and earn! Link to download the app in our bio. 🙂 #StayHomeDoYourThng #CreatePostEarn #DoWhatYouLove #PaidCampaigns #Collaborations #Lockdown #COVID19 #Lockdown2020 #LockdownLife A post shared by Do Your Thng (@doyourthng_) on […]

  June 29, 2020

Nykaa holds virtual sessions to draw insights for ‘men and kids’ fashion categories from customers

COVID-19 has pushed businesses to their limits and has seen some of the industry’s biggest names struggle to adapt to life as we now know it.   View this post on Instagram #YourSafetyOurPassion❤️ Our customers are the most valuable to us and here are the safety measures that our retail stores & team has taken to ensure a safe shopping experience for you! 💯 #Nykaa #NykaaRetailStores #BeautyJunkies #NykaaRetail #NykaaStores A post shared by Nykaa (@mynykaa) on May 29, 2020 at […]

  June 27, 2020

How ‘Gulabo Sitabo’ Leveraged Social Media For Promotions. Revolutionising The Film Industry.

With movie halls shut down for almost three months now, even the prominent production houses in Bollywood are facing trouble as the production, launch, and promotion of their upcoming movies have come to a halt.    However, that was yesterday’s news! Social and digital are perfectly capable to replace the offline promotions, including press conferences, interviews, and launch events. Apart from the time, the industry would definitely be saving up a lot of money too!    Filmmakers have already accepted […]

  June 27, 2020

Happening Friday Nights Are Surely A Thing, With Do Your Thng!

Whenever ‘Working from Home’ comes to our mind, the first thought that goes through our head is “it’s so boring”. Well, it isn’t the case, especially when you are working with Do Your Thng.  Chances are you are already missing those weekend parties and outings with your friends. Well, at Do Your Thng, we make sure each of our weekends are that ‘happening’, even more.  To keep things fun and going in DYT, our team has these weekly ‘casual’ and […]

  June 25, 2020

SnapFocus: Everything you need to know about advertising on Snapchat

Learning is just one part of the journey, but it is equally important to prove your knowledge or skill set. That is why Snapchat has introduced Snap Focus, a new learning portal, with their module-based training for advertisers and brands- allowing them to master Snapchat and stay on top of advertising on the platform.   It is quite flexible as the visitors can choose to complete the entire certification or focus on courses that interest them the most, and those […]

  June 24, 2020

10 Best Workplace Comedies That Will ‘Almost’ Make You Regret Working From Home

Now that everyone is working from home for at least three months now, you must be missing that workplace fun. We all have those colleagues cracking lame jokes, enlightening the room with their hilarious anecdotes. We bet you are missing those fun-filled eating breaks in the pantry and gossip sessions with your favourite co-worker along with that evening tea.    To remind you of all those joyous times at your office, we have curated a list of 10 best comedy […]

  June 23, 2020

Moving Beyond iGen: Influencer Marketing for Older Generations

When we say influencer the image building in your mind is of a person most likely Snap-ing or Gram-ing. But these people – Gen Y and Gen Z – are only a fraction of the people spending time on social media.  Gen X and Baby Boomers are in there too. In fact, Generation X spends 2 hours on social platforms every day! So, why do brands (and creators) tend to forget this? When you use influencer marketing, the smart thing […]

  June 20, 2020

Why am I not getting brand collaborations and how can I change that

If you could ask yourself one simple question all day long which would help you make better decisions, generate better outcomes, reduce your stress, increase your sense of fulfillment and improve your business and personal life, would you want to know what that one question was? I know I would.   Which is why this past Sunday, while sipping a cup of coffee, as I was thinking about you (and the rest of the Do Your Thng community) I kept […]

  June 16, 2020

What Are Influencers Really Influencing?

TL;DR: It’s you. Creators sway your opinion on anything and everything!   As 2019 rolled on, influencer marketing became part of the big leagues. It went from being an afterthought to being an integral part of the marketing strategy. Brands began to allocate budgets specifically for influencer campaigns.  The change happened due to two facets. One, the tools of measurement available to evaluate the success of a campaign improved. Two, the breadth of creators increased by leaps and bounds. This […]

  June 15, 2020

Must Have Gears For Your Film-Making Kit

You might want to get into the wonderful world of videography, or simply would want to boost your film-making skills. But the key is – Gears, gears, gears! Filmmakers love their gears.   But there is a huge range of gadgets and gizmos available, so it can be daunting knowing where to start.   Luckily, we’ve put together the must-have gears for a film-making kit, so you are prepared.    Tripod: You can always use a good set of sticks, […]

  June 13, 2020

How To Voice Your Opinion On Political Issues. 6 Useful Tips For Content Creators

This year has been quite eventful until now. From new political agendas, uprising of social issues and natural calamities, 2020 has it all. With so many updates and discoveries, social media creators are eager to express their opinions and stances, especially with respect to political issues arising around the globe.  Every day, we are enlightened with some hot piece of news to deal with and discuss. Well, there is nothing wrong with that. Social media platforms exist not only to […]

  June 9, 2020

Formal Gossip Episode 2: The entrepreneurial take on content creation

For the first episode of Formal Gossip, our online video call series, I hosted a creator still relatively new to the field. It’s been a year since Kriti started producing content, yet in that time she’s built a community 132k strong.   The conversation with her was all about giving new creators a glimpse of the journey, the challenges you face, and how to balance a full-time job with a creative career happily. For the second episode, I opted for a veteran creator […]

  June 2, 2020