10 Indian Comic Artists to Follow on Instagram

Essential ingredients for a humourous day! Laughter is the best medicine and witty one-liners always crack the chuckle-looking-at-your-phone-code. These comic artists have their own defined design language and some of them share their experiences and tips regarding the comic content creation industry for beginners as well. What’s more? All of them are Indian and deliver content that is relatable to us all.   Neha Doodles Colourful visuals and comic aesthetics injected with a trademark playful nature- Neha Sharma (also known […]

  November 7, 2019

10 Still Life Stylists to Follow on Instagram

 Instagram has given birth to a new culture of product promotions, but how do you make your product stand out? Quality attributes are one but if the product fails to attract the audience, none of its characteristics will matter.  An interesting still life or flat lay composition is the key to maintain an Instagram feed with appealing aesthetics. A still life is a work of art exhibiting the product with props around it. Still-life stylists are acknowledged as product stylists as […]

  November 5, 2019

Tricks, Tips And What-Nots To Make The Most Out Of The Festive Season

Influencers of the online world, wake up. It is that time of the year when the spirit of giving is alive and social media is the place to bundle that warm, fuzzy feeling to get more engagement out of your followers. Fortunately, or unfortunately, depending upon which side of the table you are, come festivities and the social sky lights up with hundreds of beautifully crafted posts. The question then becomes, how do you shine brighter than others? How Can […]

  October 24, 2019

Give Me More: Likes, Followers, Hearts, Retweets, Shares, Yadda, Yadda

They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and night, but it is as obvious as a certain-lip-kit-selling celeb’s augmented lips that they do matter. The number of followers you have, the number of shares your content gets and the amount of engagement you extract are basics for an online influencer. They establish your credibility and authority. And let’s not even get started about […]

  September 23, 2019

DYT’s The Dictionary: Understanding Influencer Marketing Lingo Part 2

“Let’s break for elevenses” were the words that got the whole DYT cabal stuck. The word ‘break’ was much understood and much appreciated. It was ‘elevenses’ that had many of us scratching our heads. FYI, it is the time between breakfast and lunch when you have a light snack. Since food is an altar, all of us pray at, that’s all the explanation we needed.  It was during the break that our collective minds halted on the same point. Words, […]

  September 23, 2019

DYT’s The Dictionary: Understanding Influencer Marketing Lingo

This article is the first of a three-part series we call “The Dictionary.” What’s The Dictionary? It is your way into becoming fluent in influencer-speak. It explores the buzzwords creating a storm in the world of online influencer marketing.  As creators, we know that generating content takes time. It takes so much time that most of it should have been completed yesterday. Where does that leave you? It leaves you stranded in a sea of influencer marketing jargons with nary an idea […]

  September 17, 2019

Using The Hashtag: Tricks To Better Discoverability

We know you know what # means. We’re the age that recognises the symbol as a hashtag and not as the number sign. So, instead of insulting your intelligence and extolling its definition, we dive into how to make you, the content creator, more discoverable through them. How do we do that? By eyeballing how to use hashtags. Correctly.  One caveat before we begin: the post doesn’t talk about how to research the right hashtags. If we include it, we’ll exhaust an ocean of ink. That’s a topic […]

  

  September 12, 2019

Let’s Take the Filter Off of Influencer Marketing

2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short Instagram post. (Believe us; the answer lies in it!) By now, half of you are nodding and thinking “that’s Mila!” At the ripe young age of 2, the tiny influencer had thousands of followers. At 4, she has 2 million.  Every post KC Stauffer, Mila’s mother, makes is watched by hundreds of eyes and liked […]

  September 10, 2019

Use Your Social Media For Good

We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers of words, we humbly accept that sometimes actions speak much, much louder. In that spirit, we give you examples of how social media platforms and Instagram influencers are using the space for collective good.  4 Examples Of Using Social Media For Good When it helped women stand against a world of abuse: When it got people […]

  September 10, 2019

The Stunning Rise Of Shared Economy Platforms

As a young entrepreneur, the one question I am asked infinite times is “what’s a shared economy platform?” Bear with me, those of you rolling your eyes. You are the outliers. The average person doesn’t look at Uber and Airbnb from your eye-glass. For them, these are just apps that help catch a ride or book a stay.    Another reason I am asked an explanation is the relative novelty of Do Your Thng. Few are able to catch the […]

  September 10, 2019

What Happens When Instagram Likes Are Gone?

Since time immemorial (read: 2010), the heart of Instagram has been ‘the heart.’ The icon has had the power to tear down the throne of Kylie Jenner and give it to an egg. It’s a validator of sorts. Get enough of them and you are a social media influencer. Fail and you are awake at 0-dark-thirty obsessing over a measly post. In so many words, for every positive of the ‘heart,’ there is an equally dominant negative. And Instagram knows […]

  September 10, 2019

Hacking Humans: Social Media, Social Engineering 2.0 And Its Impact

Books are the source of all knowledge. Read, read and then read some more. That’s what most of us were told. (Well, those of us who have crossed a ‘certain’ ripe old age.)  To all those parents, mentors and random strangers out there who said the words, ad nauseam; we beg to differ. Well, to the peeps behind DYT they introduced many marvels. Case in point – Zoe Keating, the cellist par excellence who some of you may have heard […]

  

  September 10, 2019

The Effect of Social Media on LGBTQ+ 

Stans of OITNB (or Meghan Markle) will know who Laverne Cox is, those who don’t, here’s a crash course: Laverne is the transgender woman who cut a swath through stereotypes and glass ceilings. Why choose her as the introduction? Because she is one of the LGBTQ+ advocates leveraging social platforms to give voice to marginalized groups. Her piece in the September Issue of British Vogue is just one of the recent instances.  The Impact Of Social Media On The LGBTQ […]

  September 10, 2019

The Importance of Showing Up

For those who have been working their butts off and not quite reaching the mark, this is for you. I have this strong belief, rather faith, that the essential element needed to attain what you want to achieve is perseverance or what most of us appreciate as the Woody Allen quote: “80 percent of success is just showing up.” For me, it took a rollercoaster ride of eight or so months, from the day in London’s Victoria Park to realise […]

  September 10, 2019

The ‘Social’ Elections – They Have a Code Too

Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok Sabha elections. To be held from 11th of April, the counting is all set to happen on the 23rd of May. One part of me is thrilled to see the inclusion of Social Media under the MCC (The Model Code Of Conduct). For those not in-the-know, MCC is a set of guidelines released by the Election […]

  September 10, 2019