Blog
TL; DR: Don’t be fooled by what others say; it does NOT work! If you’ve been trying to hack Instagram and gain more followers, there is one method that seems like a no brainer. Follow dozens, if not hundreds, of accounts in your niche and then unfollow them a couple of days later. Called the follow-unfollow method, it has been touted as the best way to grow your follower numbers over the years. Yes, it is true that lately, Instagram […]
October 28, 2020
Beauty creators. We don’t know about you, but we, the peeps at DYT, follow them faithfully. Since the lockdown, that following has become almost religious. They saved us from the havoc anxiety played on our skin and get in the much-needed #metime. So, at dark-O-thirty last Friday night, we went deep down the internet’s rabbit hole to find some new content from our favorite beauty creators. And as it always happens, we landed on something different. This time it was a […]
October 28, 2020
Let’s face it, right now, we yearn for positivity. We are desperate for a little sunshine as there’s so much happening all around the world. And we are left to ponder, surrounded by the four walls. Yes, the growing uncertainty of the pandemic has left us anxious. Especially, because of the way information is getting distributed on tv and social media. The mixed content made it hard to balance mental health and interacting on social media. But there have been […]
October 27, 2020
If you want campaigns and grow your audience, it is time you become a brand advocate and not merely an influencer. In the past few months, every time I talk to a brand for a campaign, the meeting ends up as an explanation of advocacy marketing – the thing that makes us different. At the heart of it, Do Your Thng is not an app that acts as a matchmaker for influencers and brands. We help creators find brands they love and […]
October 26, 2020
Let’s face it, the global pandemic of coronavirus is here to stay. Even when the trends have observed a ray of positivity, it’s suggestive that we might have to accept living in the new normal. At least, until the vaccine arrives (we had to mention this)! Most of the research shows that we have defaulted in coping with mental stress during the pandemic. We’ve all dealt with isolation, stress, panic, and a bit (lot) of anxiety. Things have been even […]
October 24, 2020
Hell yes! Videos are not just important; they are mandatory for both creators and brands. 70% of India’s data usage happens on online videos. Did you know that? We sure didn’t and we were gobsmacked. Isn’t that too much? But then we realized 1 in every 3 people watch videos, and on average 67 mins of it daily. (source) And we’re not even taking into factor the surge in video consumption COVID caused. Remember the time when Instagram Live became the […]
October 23, 2020
Gadgets are practically our most trusted companions in today’s world. Don’t you feel incomplete when you leave your phone at home or lose that pair of earphones? Don’t worry, you’re not alone! And you are definitely not the only one following a technology content creator to make an informed purchasing decision. Over the years, they have gained significant influence and a loyal user base. Their audience loves them and trusts them blindly. Large or micro, collaborating with creators can work […]
October 22, 2020
‘To create or not to create’, sounds more diabolical than a Shakesphere’s tragedy. A creator’s journey isn’t outlandishly exciting as it appears to be. It has its own share of inhibitions, doubts, and at times, everything feels just overwhelming. The entire process falls flat, especially when you’re starting out. And you don’t know whether you should create or curate, or just follow the trending pattern. Frankly, there’s no pattern. Or, a concrete plan. But there are ways to solidify your […]
October 21, 2020
Creator envy is a real thing. When we see the content of other creators, we often feel, “God, how much money would I need to create that?” Or worse, “They can create such good content because they’re rich!” In a gist, a lot of new content creators believe that it is a rich person’s game. It is not. Good content is something that resonates with your audience or makes them laugh, cry, think, or feel. It doesn’t require boatloads of […]
October 20, 2020
“LinkedIn is a goldmine for content creators.” You’ll miss out on a world by keeping it out of your social strategy. The platform has observed a surge in content creators for it offers an opportunity to make valuable connections and find organic reach (until it decides to kill with the paid reach like Facebook). In the unprecedented times of 2020, LinkedIn has helped people to connect, find jobs, and the circulation of motivating stories on the platform has helped us […]
October 15, 2020