I Am A New Fashion Blogger. How Do I Approach Brands for Collaboration?

Veteran fashion bloggers make it look effortless. It seems one brand after another is dying to work with them. Their Instagrid is that drool-worthy!   For new fashion bloggers, the norm is slightly different. Chances are you are absolutely lost on:   Where to contact a brand for collaboration or promotion? How to pitch the brand? And how much to charge for your content?  Yes, approaching brands for collaboration is tricky, particularly for new bloggers, but it can be done.  […]

  April 17, 2020

7 Lessons Money Heist Had For Every Creator

So Money Heist Season 4 launched and the Internet went berserk. Only the next day were all our feeds full of spoilers and memes. And while everyone is enjoying the show, we have some gyaan-daan to do. For those of us who want to be a successful creator, here is what the show had for you –  View this post on Instagram All hands on deck. This is the most important mission yet. #MoneyHeist A post shared by Netflix India […]

  April 8, 2020

The Content We Are Here For: Yash & Roohi

Stop everything you’re doing and go follow #lockdownwiththejohars. It has all the entertainment, positivity, and fun we all need in life right now! What’s LockdownWithTheJohars? Just the cutest content on earth that will send you into a mushy meltdown. In reality, they are short videos featuring Karan Johar’s twin munchkins – Yash and Roohi. With the quarantine in place and all movie shoots halted for the foreseeable future, the filmmaker is spending some quality time at home. He, like every other […]

  April 7, 2020

Convert A Basic Instagram Account to a Creator or Business Profile: Should You?

Hell yeah, you should!     When Instagram started, there was just one profile – basic. You could keep it private or make it public. But time changes everything, and so did Instagram. The photo-sharing platform unleashed on us Business Profiles. These came with contact buttons on the main page, insight tools and of course, shoppable posts. ‘Gram is now bringing another change. It is disabling the Instagram Legacy API Platform and finally migrating to Facebook Graph API.  When you […]

  April 1, 2020

The tale of being different!

– Understanding what it means to be transgender.    A big reason that prejudice and discrimination exist is lack of knowledge and ignorance. We tend to fear or attack the things we are unfamiliar with; and while this was a good defense measure in the early human days, the fact is that we don’t anymore. We have the capacity to understand and judge the things that go around us. And so, I am going to try and explain what it […]

  April 1, 2020

How Do You Calculate Your Engagement Rate?

When a brand wants to judge the “influence” of a creator, they use several metrics. The most common that every creator, small or big, knows is the follower count. Another is the number of likes and impressions achieved.  But slowly, brands are waking up to realise two things. First, that a higher following doesn’t equal a better outcome, sometimes it is nano- and micro-influencers who achieve more dependable results. Second, things such as like count are vanity metrics. They look […]

  March 27, 2020

3 Delectable And Delightful Tips To Styling Food

What are the three essential ingredients for a food blogger? Great recipe, great photos, and great writing. It is when you combine the three in the right quantity that you cook up more followers.  As people who are only masters of making Maggie, we can do zilch for the recipe. For the other two ingredients, we dove into our community and came up with a few hacks.  If you need food blogging writing tips, swing by the linked post. If […]

  March 20, 2020

Got Collaboration On Your Mind? Here Are 7 Ideas For Instagram!

What’s a flipp’n fantastic idea? Collab’ing with other online creators! Been there? Done that?  Well, here are some more Instagram collaboration ideas for you.  (Disclaimer: All of them are stolen from Chrissy Teigen, the queen of authentic content.) How To Grow Your Instagram Page With Collaborations? Instagram Stories Takeover The easiest Instagram collaboration idea is Stories takeover. If you’ve not partaken, do so. Immediately. Why: Coordinating content takes a few minutes. (Quick is always good.) The slides on the story can link […]


  March 18, 2020

Influencer Marketing Lessons from 2019, A Throwback!

As 2019 came to a close, we spoke about the influencer marketing trends creators should look out for in twenty-twenty. Then we realised that the muse ditches creators at most crucial of times. So, to get the creative ball rolling, we gave you five social media trends that make sense for 2020. But growth is not merely keeping up with what is to come. It is learning lessons from what has been. With that in mind here are five influencer marketing lessons from the past year.  […]

  March 16, 2020

Do’s And Don’ts Of Phone Photography For Creators

Creators taking the baby steps in the world of influence don’t have the moolah to buy a fancy camera. Neither do they have the time to learn the ins and outs of photography. Thankfully, the makers of iPhone (and some Android mobiles) have made #influencerlife much easier.  Have you seen the lenses on some of these new iPhones (here’s looking at you 11 Pro)? They are out of this world.  All you need are some basic learnings and you can […]


  March 14, 2020

5 Gaming Influencers To Follow In 2020 FTW!

Early adopters say that they always knew gaming would explode. That may be the case, but for most of the world, it was a light-bulb moment. One day people were nostalgic about how fun it was to play on consoles and PCs and the next they realised you could make a profession out of it.  Chances are, you know at least one person who is a n00b! If that is the case, we’ve got the names of top gaming influencers they should […]

  March 13, 2020

Is Meme Marketing The Way Ahead?

Mnemonics (think: learning the periodic table), listicles (think: BuzzFeed articles) and Stories (think: Snapchat), each one of them progenerated because Millennials understand things when offered in succinct packages.  So, right of the bat, we clarify: yes, unequivocally, memes are the way ahead. Now that’s out of the way, let’s look at why. A Bit of Meme History The word meme has a Greek origin, and when translated, it means “that which is imitated.” Richard Dawkins coined the term in his […]

  March 11, 2020

What A Woman Wants

– We finally talk about it.   I can give you a number of reasons why you should stop reading this right now. #1 I’m a woman. #2 This is not an erotica. #3 I will be expressing my opinions on a lot of things. #4 I will be talking about feminism. #5 I will not commend you for reading past this.    Every time a man walks down the stage with a trophy in his hand, he is congratulated […]

  March 9, 2020

Body Positivity – Is It Important To Spread Awareness On Social Media?

Jiggly arms have been the bane of existence for a lot of women. As you try on a sleeveless dress or top, you question your breakfast, lunch and dinner choices. It’s the perfect “a moment on the lips, forever on the hips” instance but for the arms. To all those girls, we say listen to Jameela Jamil: “Love thine arms. I bloody love mine.” https://twitter.com/jameelajamil/status/1233918020407480320  It is not just arms. Women (and men) have at least one body part they feel […]

  March 3, 2020

The Best Influencer Marketing Campaigns In 2019

You can deny climate change. You can dismiss the prevalence of fake news. And you can even dispute the horrendous steps men in power are taking.  What you can’t deny is the power influencers hold over the present generation of consumers.  And it is rightly held.  Genuine content creators give honest reviews and build an authentic relationship with their followers. So, why should they not hold our trust and attention? As a hat-tip to all that they do for us, […]

  February 26, 2020