5 Social Media Trends To Watch Out For In 2020

When you think about it, the birth of social media was about connecting at a personal level with people you knew or used to know. That’s what Myspace, Orkut (dead & gone now) and Facebook were all about. Over the years, the social media landscape changed, but in 2020 we feel that it will return to those roots. Your socials will be about making personal and close connections, creating a community that supports everyone. If social media were a book, […]


  February 19, 2020

Email Marketing: The Why and How of it!

“Do more with less” is the mantra, all marketers go by in today’s time and age. Not only does one need to connect with their audience personally but also be mindful of the budget. Reports suggest that of the many marketing tools and techniques there are, none has the power and longevity of emails. Modern marketing will have several new facets to it but email marketing would always be the ‘golden goose’.   Well, you may wonder the why’s and […]

  February 12, 2020

6 Valentine’s Day Content Ideas For Your Social Media

If you want to talk about the real power of an influencer, peeps, we don’t think there is one better than Saint Valentine. Or is there? Some believe the origins of the day are dark and bloody (the linked article gives an excellent and short TBT). We don’t care how it began. We just know it is the day (rather week) to bust out wine, candles, chocolates, flowers and oh, jewellery to show your other half some love. For creators, it is […]

  February 10, 2020

7 Different Ways To Engage With Your Followers Other Than Your Content!

Content creators, your power is undeniable! A nod from an influencer is the best endorsement a brand can get. Why? Because 92% of the present consumer trusts peer recommendations far more than brand promotions.  We don’t say it. Neilson proved it in a study.  To leverage that power, you need to engage with your followers. Yes, the content you create is your constant touchpoint with the audience, but it is not enough. If you aim to increase participation, you need to […]

  February 8, 2020

How to Optimize Your Instagram Stories like a Boss-Creator!

TechCrunch says that Instagram Stories have more than 300 million active users. In a day! A creator worth their content already knows that the Stories are a boss way to connect with followers. But do you know that consistently publishing stories also impacts how well your posts perform? The more a user interacts and engages with your Stories, the more likely it is that your post will show up higher on their feed. That’s just the way the Instagram algorithm […]

  February 5, 2020

How to Balance Being a Travel Blogger With a Full-Time Job?

  Jet setting from one exotic location to another. That’s the dream. But reality comes knocking hard, especially for travel bloggers who work full-time.  It boils down to a lack of two things – money and time. You either can’t afford one more trip, or you fall short of holidays. How does a content creator circumvent these two issues? Oh, and yes, how do you juggle a vocation and travel with making content and growing your blog? You choose a full-on, frontal-assault, […]

  January 30, 2020

How to become a Fitness Blogger on Instagram? A Short Guide

For some of the sloths that inhibit the DYT workspace, the explosion of Instagram has been a boon. What even the nagging of friends and parents couldn’t accomplish, a fitness enthusiast on the photo-sharing app did with a couple of posts. What gibberish are we spouting?  We’re talking about the magnificent and mighty Kayla Itsines. The creator of the BBG program got our keisters out of the chair and into workout pants. Kayla also got us thinking about all the creators […]

  January 28, 2020

13 Travel Vlogging Tips To Help Amp Up Your Content

  Follow Will Smith on YouTube? Ever browsed through his ‘Gram? It is a full-on, no-prisoners-taken, frontal assault on creating videos. From vlogging his colonoscopy to bungee jumping out of a helicopter, the man has recorded everything! One look at his videos and it is a no-brainer that a travel blogger who wants to make some dough online has to up their game. With that in mind, we curated 13 practical travel vlogging tips for you. How To Do Travel Blogging With Better Videos? […]

  January 25, 2020

10 Indian Handmade Earring Designers on Instagram

In the race of retail E-commerce, often some individuals hanker for accessories that are more exclusive. Not only do handmade goods ensure true craftsmanship but assure the individuality of the designs as well. These 10 Indian handmade earring designers bring forth their exclusive designs to give your outfit a fresher appeal. Chumma As interesting as their collections are, their name holds an interesting story too. “Chumma” means kiss in Hindi whereas, in Tamil, it denotes the term casually. All of […]

  January 21, 2020

How to Reach Out to Brands In Innovative Ways For Collaborations?

Navigating the current creator world is daunting. What’s even more daunting is reaching out to brands  for collaborations. With the power of real creators with authentic voices rising, brands are getting inundated with collab requests. So, how do you stand out from hoi polloi? You find innovative ways to pitch to brands. Short on ideas? Here are some. 5 Creative Ways to Get in Touch With Brands Tag ‘em A blind date or a date with someone who has been […]


  January 17, 2020

How to Make Your Media Kit + Rate Card to Get More Brand Collaborations?

What’s the one thing that makes a creator stand out to potential brands – the one thing that convinces brands that you are the right influencer for a collaboration? We’ve got two words for you: Media kit. No, it’s not a terrifying thing. Yes, it takes a bit of time and effort, but once it’s ready, you’re set for the rest of your #CreatorLife. 7 things an influencer’s media kit should have Your media kit is a snapshot of all […]

  January 10, 2020

How To Create Content For Twitter?

Why does Twitter have 321 million active users? Because it is not your average social media platform. It is concise (280 characters only), easy (to use) and a sea of information. One follow, one retweet or one heart can help you explore previously untouched corners of the internet – a power that Instagram, YouTube and Facebook don’t have to the same degree. How do you capture this power? By creating great content for Twitter. The Beginner’s Guide to Concocting Content […]

  January 6, 2020

Where Is Influencer Marketing Heading In 2020? The Creator Side of the Story

Credible. Trustworthy. Authentic. And reliable. Creators of today are all this and more. And that’s why 92% of people rely on influencers for recommendations more than traditional adverts and mega-celebrities. Why are we tooting the creator horn? Because the year, nay the decade, is coming to a close and we wanted to end it with your eyes trained forward. 2020 is going to be the year for content creators. The power of influencers will be bigger than before, and it’s […]

  December 31, 2019

5 Content Ideas to Drive Holiday Engagement On Social Media

Between the Christmas fruit cake, eggnog and cookies, your plan for the holidays is to get stuffed on treats and merry spirit. But what about prepping your content calendar? Is it just as full of Christmas-themed ideas? The floodgates are already open. Instagram, Twitter, YouTube and Facebook are bursting with recipes, outfits, travel plans and charity drives with holidays at their nexus. Creators who continue to ignore the season, do so at their peril. So, if you’re facing a dearth […]


  December 23, 2019

The 411 On Food Blogging: Putting The Lens On Writing

In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a cafe clicking a platter of sautéed mushrooms from all angles instead of relishing it. After all, a pretty food photo gets you a modicum of likes on Instagram. A beautiful one increases the count, and a truly delicious one gets you shares. The more appealing they are, the better the engagement.  It is safe to […]

  December 13, 2019