Blog
2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short Instagram post. (Believe us; the answer lies in it!) By now, half of you are nodding and thinking “that’s Mila!” At the ripe young age of 2, the tiny influencer had thousands of followers. At 4, she has 2 million. Every post KC Stauffer, Mila’s mother, makes is watched by hundreds of eyes and liked […]
September 10, 2019
The sneaky bombshell we dropped a few days back said “76% of Indian internet users have their digital purchases influenced by social media,” i.e., the power of top instagram influencers is saying, “I am here, and you can’t ignore me.” Today, we go all Kanye (read: tweet controversial thoughts) and tell a tale, if not as old as time, then at least close to it. Watson and Crick. Procter and Gamble. Lennon and McCartney. And, of course, Adidas and Kanye. […]
September 10, 2019
A while back, news leaked that Instagram is playing with a minor change in its app that can have a radical impact. The photo-sharing site might hide those pesky little numbers that we see in front of Views and Hearts. The move pricked up our ears. The reverse-engineer who caught the change came with receipts: https://twitter.com/wongmjane/status/1118970853654290432/photo/1 Why did this alleged tweaking make us sit up straight and listen? The reasons are binary (and really close to our hearts). One, by […]
September 10, 2019
We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers of words, we humbly accept that sometimes actions speak much, much louder. In that spirit, we give you examples of how social media platforms and Instagram influencers are using the space for collective good. 4 Examples Of Using Social Media For Good When it helped women stand against a world of abuse: When it got people […]
September 10, 2019
As a young entrepreneur, the one question I am asked infinite times is “what’s a shared economy platform?” Bear with me, those of you rolling your eyes. You are the outliers. The average person doesn’t look at Uber and Airbnb from your eye-glass. For them, these are just apps that help catch a ride or book a stay. Another reason I am asked an explanation is the relative novelty of Do Your Thng. Few are able to catch the […]
September 10, 2019
Since time immemorial (read: 2010), the heart of Instagram has been ‘the heart.’ The icon has had the power to tear down the throne of Kylie Jenner and give it to an egg. It’s a validator of sorts. Get enough of them and you are a social media influencer. Fail and you are awake at 0-dark-thirty obsessing over a measly post. In so many words, for every positive of the ‘heart,’ there is an equally dominant negative. And Instagram knows […]
September 10, 2019
Books are the source of all knowledge. Read, read and then read some more. That’s what most of us were told. (Well, those of us who have crossed a ‘certain’ ripe old age.) To all those parents, mentors and random strangers out there who said the words, ad nauseam; we beg to differ. Well, to the peeps behind DYT they introduced many marvels. Case in point – Zoe Keating, the cellist par excellence who some of you may have heard […]
September 10, 2019
Stans of OITNB (or Meghan Markle) will know who Laverne Cox is, those who don’t, here’s a crash course: Laverne is the transgender woman who cut a swath through stereotypes and glass ceilings. Why choose her as the introduction? Because she is one of the LGBTQ+ advocates leveraging social platforms to give voice to marginalized groups. Her piece in the September Issue of British Vogue is just one of the recent instances. The Impact Of Social Media On The LGBTQ […]
September 10, 2019
For those who have been working their butts off and not quite reaching the mark, this is for you. I have this strong belief, rather faith, that the essential element needed to attain what you want to achieve is perseverance or what most of us appreciate as the Woody Allen quote: “80 percent of success is just showing up.” For me, it took a rollercoaster ride of eight or so months, from the day in London’s Victoria Park to realise […]
September 10, 2019
Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok Sabha elections. To be held from 11th of April, the counting is all set to happen on the 23rd of May. One part of me is thrilled to see the inclusion of Social Media under the MCC (The Model Code Of Conduct). For those not in-the-know, MCC is a set of guidelines released by the Election […]
September 10, 2019