A Comprehensive Guide To Brand Collaborations – The Middle

How does a content creator collaborate with the bazillion brands out there? We’ve been answering this question bit-by-bit. If you landed on this page first, then do hop to ‘the before.’ It’s the first part of the series. This is the second episode and what we call ‘the middle.’ How To Find Collaborations With Brands? Until now, in the bid to collaborate with brands and earn some moolah, the creator has built an online presence and then tango-ed with the […]

  October 31, 2019

A Comprehensive Guide To Brand Collaborations – The Before

The powerful on social media have a long reach. A reach that is not limited to celebrities with over 100,000 followers. It doesn’t matter if there are 500 or 16,000 followers, as long as a creator keeps it 100, they are solid. In this day and age, it is the passion to do what you love that defines your authority. And when you have influence, you have the chance to collaborate with brands, which is our topic for today.  How […]

  October 30, 2019

Tricks, Tips And What-Nots To Make The Most Out Of The Festive Season

Influencers of the online world, wake up. It is that time of the year when the spirit of giving is alive and social media is the place to bundle that warm, fuzzy feeling to get more engagement out of your followers. Fortunately, or unfortunately, depending upon which side of the table you are, come festivities and the social sky lights up with hundreds of beautifully crafted posts. The question then becomes, how do you shine brighter than others? How Can […]

  October 24, 2019

Grow Your Brand, Effectively: Influencer + Influencer Collaborations – Part 2

This is भाग दो of our series on influencers collaborating. If you’ve directly landed on this page, please do give this post a skim. Else you’ll be slightly lost. You, a small fish in the massive ocean of online influencers, have taken the first three steps to striking a collaboration with another content creator.  What’s next? How To Effectively Collaborate With Other Influencers? You’ve reached out to them and let’s say the influencer agrees to a partnership. Great! It takes […]

  October 16, 2019

Grow Your Brand, Effectively: Influencer + Influencer Collaborations

2.39 Billion. In $ not ₹. That’s how big influencer marketing is, just on Instagram (let’s not even take Twitter and Facebook into the picture) and everyone wants a piece of this not-so-humble pie. So, how do you, a very-much-humble content maker, get on the bandwagon?  The traditional way is to become an influencer in your own worth and get brands to collaborate with you. But the beauty of the digital ether is in breaking moulds. You don’t have to […]

  October 16, 2019

Give Me More: Likes, Followers, Hearts, Retweets, Shares, Yadda, Yadda

They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and night, but it is as obvious as a certain-lip-kit-selling celeb’s augmented lips that they do matter. The number of followers you have, the number of shares your content gets and the amount of engagement you extract are basics for an online influencer. They establish your credibility and authority. And let’s not even get started about […]

  September 23, 2019

DYT’s The Dictionary: Understanding Influencer Marketing Lingo Part 2

“Let’s break for elevenses” were the words that got the whole DYT cabal stuck. The word ‘break’ was much understood and much appreciated. It was ‘elevenses’ that had many of us scratching our heads. FYI, it is the time between breakfast and lunch when you have a light snack. Since food is an altar, all of us pray at, that’s all the explanation we needed.  It was during the break that our collective minds halted on the same point. Words, […]

  September 23, 2019

DYT’s The Dictionary: Understanding Influencer Marketing Lingo

This article is the first of a three-part series we call “The Dictionary.” What’s The Dictionary? It is your way into becoming fluent in influencer-speak. It explores the buzzwords creating a storm in the world of online influencer marketing.  As creators, we know that generating content takes time. It takes so much time that most of it should have been completed yesterday. Where does that leave you? It leaves you stranded in a sea of influencer marketing jargons with nary an idea […]

  September 17, 2019

Using The Hashtag: Tricks To Better Discoverability

We know you know what # means. We’re the age that recognises the symbol as a hashtag and not as the number sign. So, instead of insulting your intelligence and extolling its definition, we dive into how to make you, the content creator, more discoverable through them. How do we do that? By eyeballing how to use hashtags. Correctly.  One caveat before we begin: the post doesn’t talk about how to research the right hashtags. If we include it, we’ll exhaust an ocean of ink. That’s a topic […]


  September 12, 2019

Let’s Take the Filter Off of Influencer Marketing

2.38 billion dollars, that’s the budget set for Influencer Marketing by companies this year. Wondering how the industry reach this exorbitant number? Watch this short Instagram post. (Believe us; the answer lies in it!) By now, half of you are nodding and thinking “that’s Mila!” At the ripe young age of 2, the tiny influencer had thousands of followers. At 4, she has 2 million.  Every post KC Stauffer, Mila’s mother, makes is watched by hundreds of eyes and liked […]

  September 10, 2019