Which Are the Most Successful Brands on Instagram In India?

Instagram may have begun as a platform to share photos, but over the years, it has become much more. Today, it is one of the most powerful tools in a brand’s marketing arsenal. Of the 1 billion+ active users on Instagram, 90% follow a business. Because the ‘Gram has the potential to not only reach audiences but also get them actively engaged, almost every brand, big or small, has staked their claim on it.  This has led to murky waters with branded […]

  July 2, 2020

Intricacies of Influencer Marketing During COVID-19. The Creator Side of the Story.

More than a month into a pandemic, we’re finding out how the novel coronavirus changed influencer marketing in 2020.   The influencer ecosystem has shifted. Forever. Brands, creators, and the audience have adapted to a new normal. And we can all thank (blame?) the novel coronavirus for it.   With the shift, all of us had to throw our strategy books for 2020 out of the window and regroup. That’s why we created the ‘intricacies of influencer marketing during COVID-19′ series. […]

  July 1, 2020

How to write Catchy Headlines in just 7 Minutes

‘The first impression is the last impression’. The title of your blog article is indeed the first impression that people have about your blog article. Consider visiting a party where the host himself seems to be the least interesting. Will the party seem to be of any interest? No right? Similarly, if people don’t find your headline to be interesting, they won’t be attracted to open and read your blog article.    There are over 2 million blog posts published […]

  June 30, 2020

Changing The World Through Social Media

Does anyone still remember a world without social media?   View this post on Instagram We know there's a lockdown, but here are all the places you could visit (on our app 😉). Download the Do Your Thng app and collaborate with the best of brands, create some exciting custom content and earn! Link to download the app in our bio. 🙂 #StayHomeDoYourThng #CreatePostEarn #DoWhatYouLove #PaidCampaigns #Collaborations #Lockdown #COVID19 #Lockdown2020 #LockdownLife A post shared by Do Your Thng (@doyourthng_) on […]

  June 29, 2020

Nykaa holds virtual sessions to draw insights for ‘men and kids’ fashion categories from customers

COVID-19 has pushed businesses to their limits and has seen some of the industry’s biggest names struggle to adapt to life as we now know it.   View this post on Instagram #YourSafetyOurPassion❤️ Our customers are the most valuable to us and here are the safety measures that our retail stores & team has taken to ensure a safe shopping experience for you! 💯 #Nykaa #NykaaRetailStores #BeautyJunkies #NykaaRetail #NykaaStores A post shared by Nykaa (@mynykaa) on May 29, 2020 at […]

  June 27, 2020

How ‘Gulabo Sitabo’ Leveraged Social Media For Promotions. Revolutionising The Film Industry.

With movie halls shut down for almost three months now, even the prominent production houses in Bollywood are facing trouble as the production, launch, and promotion of their upcoming movies have come to a halt.    However, that was yesterday’s news! Social and digital are perfectly capable to replace the offline promotions, including press conferences, interviews, and launch events. Apart from the time, the industry would definitely be saving up a lot of money too!    Filmmakers have already accepted […]

  June 27, 2020

Happening Friday Nights Are Surely A Thing, With Do Your Thng!

Whenever ‘Working from Home’ comes to our mind, the first thought that goes through our head is “it’s so boring”. Well, it isn’t the case, especially when you are working with Do Your Thng.  Chances are you are already missing those weekend parties and outings with your friends. Well, at Do Your Thng, we make sure each of our weekends are that ‘happening’, even more.  To keep things fun and going in DYT, our team has these weekly ‘casual’ and […]

  June 25, 2020

SnapFocus: Everything you need to know about advertising on Snapchat

Learning is just one part of the journey, but it is equally important to prove your knowledge or skill set. That is why Snapchat has introduced Snap Focus, a new learning portal, with their module-based training for advertisers and brands- allowing them to master Snapchat and stay on top of advertising on the platform.   It is quite flexible as the visitors can choose to complete the entire certification or focus on courses that interest them the most, and those […]

  June 24, 2020

10 Best Workplace Comedies That Will ‘Almost’ Make You Regret Working From Home

Now that everyone is working from home for at least three months now, you must be missing that workplace fun. We all have those colleagues cracking lame jokes, enlightening the room with their hilarious anecdotes. We bet you are missing those fun-filled eating breaks in the pantry and gossip sessions with your favourite co-worker along with that evening tea.    To remind you of all those joyous times at your office, we have curated a list of 10 best comedy […]

  June 23, 2020

Moving Beyond iGen: Influencer Marketing for Older Generations

When we say influencer the image building in your mind is of a person most likely Snap-ing or Gram-ing. But these people – Gen Y and Gen Z – are only a fraction of the people spending time on social media.  Gen X and Baby Boomers are in there too. In fact, Generation X spends 2 hours on social platforms every day! So, why do brands (and creators) tend to forget this? When you use influencer marketing, the smart thing […]

  June 20, 2020