Where Is Influencer Marketing Headed In 2022 For Creators?

When we thought 2020 was going to be a big year for creators around the world, little did we know that 2021 was going to have 50 million people declare themselves as creators. 50 million is a huge number. It is bigger than the entire populations of Australia and New Zealand put together! But what we did predict was that brands would shift to influencer platforms to find creators, and they did. We also said that the better a creator […]

  December 9, 2021

Instagram Latest Feature On Outage Alert And Account Status: A Boon For Creators!

Remember the outage of Instagram, Facebook, and essentially the most important of all social medias a couple of months ago? Sucked, right? Especially when so many of our livelihoods depend on them, when we have to push out brand promotions and publish content that we worked super hard for and only to lose engagement. It was also really confusing at first. We didn’t know if it was our account’s issue, our device’s issue, or a universal thing. Well, no more. […]

  December 8, 2021

The M2S Series: Say Hi To Dea, DYT’s Content & Community Lead

It’s the people who make a company. As a startup, we are waking up to the inherent truth in this saying. To introduce you to the pivotal people who make Do Your Thng, we present the M2S series. Getting To Know Another Person Of DYT: Dea  The first impression you get when you clap eyes on Dea Srivastava is “She is unshakeable!” It is the truth. Even her voice is unassailable (as per the one remote team member who’s never […]


  December 7, 2021

3 Answers To How To Make Better Content For Social Media

This blog is the 2nd part of the ‘how to create better content’ series. For tips on images, swing by here . There are three broad parts to content: photos, videos and text. When you master them, you already know how to make better content. That’s why we gave you tips on clicking and editing great images (check our previous blog). We now move on to vertical video making and the brass tacks on writing. Together, they round-off our “how […]


  December 6, 2021

6 Answers To How To Create Better Content

This blog is the first part of the ‘how to create better content’ series. It tackles photography tips. If you’re looking for video and writing tricks, then holla at the 2nd post here. As we see it, the question is not “how to become an online content creator,” it is “how to be a better content creator.” It is as obvious as the mountain-of-a-pimple growing on a nose that anyone can be an online influencer. Why? Because every person’s voice counts (even that of the […]


  December 6, 2021

Tips To Successful Live Streaming On Instagram, Facebook & YouTube

Instagram, Facebook, LinkedIn or YouTube Live are great tools for content creators. There are no ifs and buts about it. However, typical posts take you only so far. There are times when you need a more engaging format or one that reaches more people than your usual followers. It’s for these times, live streaming was made. And let’s not even get into the fact that since COVID-19, live sessions are the only safe option to get in touch with your community. But […]


  December 4, 2021

Decoding Komal Pandey’s Instagram Handle For Content Tips

We love #DecodingInstagramHandles but this one’s more like decoding a piece of art. The more it touches your soul, the better it is comprehended. Komal Pandey is a name that is synonymous with impeccable style, unmatched aesthetic, and the epitome of creativity. How do you decode something so authentic, inspiring, and uncomplicated yet awe striking? Well, we can try at least. Let’s walk through what makes her the ultimate fashionista, style-guru, an invincible force, and a constant source of inspiration […]


  December 3, 2021

How To Use The Instagram Live Scheduling Feature?

What is the trickiest part about engaging with your audience on Instagram? We’ll go first. It’s interacting with your audience LIVE!  There’s just so much to be considered. Is the lighting correct? Is the placement of the camera okay? Should you wait for more for enough of an audience to show up?  Well, fret no more. Instagram decided to do us a favour and introduced Instagram Live Scheduling. What’s Instagram Live Scheduling? It’s a new feature by the platform for […]

  December 2, 2021

Content Ideas For Creators To Bring All The Festive Feels & Engagement

The best part about living in India? Getting to celebrate all sorts of festivals. Eid, Diwali, Onam, Christmas: the list is endless and for creators a thing to rejoice.  Why? Because each holiday brings with it dozens of content ideas. And, tbh, we’ve all run out of ideas on what to post on social media at some point.  So, with carols, jingle bells and Christmas cakes around the corner, we compiled a list of content ideas that bring all the festive […]

  December 1, 2021

How To Turn Creating Content On Instagram Into A Full-Time Job?

How many of you saw the title and thought, “Wow, that sounds a bit… uh… uncanny, maybe?” We bet a lot of you.  Let’s be honest. Initially, it can be difficult to achieve stability of income with Instagram, and micro-influencers often find themselves supplementing their income from content creation with other, more stable sources of income. That said, you can turn creating content on Instagram into a lucrative, full-time source of income. Create a brand for yourself One of the […]


  November 30, 2021

A Deep Dive Into The Creator Economy

For the past 18+ months, the term “creator economy” has been thrown around willy-nilly. Then came NFTs and brought with them an explosion. You cannot scroll down any social without reading or hearing about the creator economy. Yet, so few understand the extent and scope of it.  What is the creator economy?   The foundation of the creator economy began with social media but it was Creators, and influencers who built it. They found a following via these platforms and converted […]

  November 29, 2021

9 Photography Tips For Influencers To Make Your Content Better

Every picture tells a story. We know that. Right? Make it eye-catching and unique and you have more than a story. You have followers, likes, shares and overall engagement.  So, with high-powered cameras in your pockets, there really is no excuse for not posting perfect shots. But we get it. Not everyone is born with an innate talent to click IG-worthy pictures. For those of you, we bring easy photography tips.   Tips to click social media worthy pictures for influencers […]

  November 25, 2021

2 Insider Insights On Why Creators Make Safe, Effective Bets For Brands

The pandemic has been a harbinger of many unexpected events, but who knew that an increase in retail sales would be one of them? And it ran parallel to the boom of influencer marketing, with brands, big and small, turning to creators to promote their products. All because the time spent by audiences on social media skyrocketed. Moreover, the unparalleled expertise of creators in their field and the personal connection with their loyal audience base prove to be a boon […]


  November 23, 2021

Are You Using Reels On Facebook Yet? Here’s How!

It took time for Instagram Reels to go viral. But viral they did go, and there’s no stopping them now. Part of the success is that Instagram timed the launch perfectly, with the ban of TikTok.  Since Reels were launched in July last year, Instagram’s downloads increased by 11.4%! So, seriously, does it surprise anyone that the Meta Group (aka Facebook) introduced Reels for Facebook? Why was Facebook Reels launched? With Instagram becoming the water cooler of choice for young […]

  November 22, 2021

Unlocking The Power Of AR Filters In Online Marketing

The end goal of marketing is to satisfy customer needs. Whether generating awareness or pitching products, every step of the purchase journey culminates in meeting what a buyer needs (even if that includes creating need). Naturally, marketing must then adapt to constant technological changes. That’s the only way to stay up to date with trends, reach as many consumers as possible and resonate with them.  Enter augmented reality filters.  What exactly are augmented reality (AR) filters?  AR Filters are computer-generated […]


  November 20, 2021