5 legal issues influencers must get right

The Influencer Marketing Industry has witnessed expansive and disruptive growth in recent times and is expected to grow at the rate of 32 percent, compounded annually, to touch 24 billion USD by 2025. Brands instinctively are looking to make the most out of the recent boom in the growth of online communities and have their eyes set on influencers to market their products to enhance their reach and customer loyalty by cashing on the influencers’ high relatability quotient for any […]

  August 27, 2021

Fashion Influencers and Sustainability in 2021

By now you would probably already know what sustainability means with the increased awareness around it in recent years.  With the fashion industry being the worlds second-largest polluting industry, sustainability in recent years has taken up importance amongst influencers and fashion businesses. Here are some ways Influencers use their platform to contribute towards sustainability:   Thrift Shops Thrift shops have always been around but ever since the pandemic came into the picture, there has been a blowout of thrift shops […]

  August 27, 2021

Decoding Prajakta Koli’s Instagram For Content Tips

We’ve decoded plenty of Instagram handles by now: Sakshi Sindwani, Masoom Minawala Mehta, Bruised Passports, Siddharth Batra, Karunesh Talwar, and Rahul Subramanian. From each one, we got phenomenal tips that any content creator can use to improve their content.  But this is the first time we’re breaking down the Instagram of a creator whose content is so good that she got to meet Michelle Obama (the highest honour possible in our eyes). And, oh, she has sat front and centre to hear Barack Obama speak and chatted with Ed Sheeran.  Prajakta […]

  August 27, 2021

Current Trends on Social Media

When we talk about living in an era of constant evolution, social media is as dynamic and volatile as it can get. Trends become outdated before one even realizes and new trends emerge from nowhere overnight. While some of these trends have been almost transient, a few others have made it clear that they are here to stay. The incredible velocity with which these trends pick up makes hopping on the bandwagon the need of the hour for creators. These […]

  August 26, 2021

Decoding Insta Handles: Ankush Bahuguna

On another episode of decoding popular social media handles, we have Ankush Bahuguna.  If you read that with a game host impersonation, YOU ARE THE MVP! First and foremost, he deserves a shoutout for being a knight of breaking toxic masculinity. How? Check his Instagram handle to find out. Or you can read on… Sneak peek into his life Whether it be the 90s or 2021, one thing about human nature that remains the same (instead has only increased) is […]

  August 26, 2021

How To Stand Out As A Fashion Blogger

Do you love fashion and styling trends? Are you interested in sharing your outfit tips with the world? Fashion blogging, in the beginning, may seem a little intimidating since so many creators of this category are already ruling the social media world right now. Well here we are sharing some advice on how you can stand out as a fashion blogger:  Find your voice   Now more and more people reach out to fashion bloggers for everyday styling tips. Probably […]

  August 24, 2021

How To Make Money As A Content Creator Besides Sponsored Posts?

For a newbie creator, there is just one way to make money through social media – brand collaborations. And that is true up to a point.  You post a Reel, a Story, a tweet, or even a static image or two showcasing a brand, and in return, you get compensated. This is the most basic way to make money as a content creator. But it is not the only way.  What are some other ways to make money besides paid […]

  August 24, 2021

What Do Brands Look For In Your Insta Feed

Influencer marketing is one of the many industries that have been impacted by the Pandemic in that the already extremely volatile market has seen the addition of numerous new creators willing to unleash their creative potential for display for an ever-increasing audience. These budding talents come from all walks of life and make age seem like just a number. However, with the recent revolution in social media, the real question that arises is – “How do brands choose from such […]

  

  August 23, 2021

Why am I not growing on Instagram?

Have we or have we screamed this question in anger? Or maybe sighed in frustration? There is no not.  For every creator, there comes a point when Instagram followers stop growing. There are dozens of reasons for it.  You’re not using hashtags right. Your captions are half-a$$ed. You might be shadowbanned. You don’t know your voice and tone. Your content is not authentic. You’re doing what you should not be doing on Instagram. However, when you’ve checked all these boxes and find that the follower count is […]

  August 21, 2021

Why You Don’t Need To Pitch To Brands Anymore!

Content creation for social media is a full-time job! It isn’t a child’s play anymore. And pitching to brands is the toughest part of this job. This is where DYT comes into the picture. It simplifies the whole back and forth process of contacting brands, negotiating price, getting approval and whatnot by acting as a direct point of contact between you and them. With a transparent process, quick approvals and instant payouts, you get more time to focus on your […]

  August 21, 2021