5 Tips For Influencers To Get Brand Collaborations

Have you doubted the journey to financial freedom as an influencer? Have you been demotivated or questioned this path? You’re not alone. Most new content creators struggle to transform their passion into a career. But the good news is that trends, brands and consumers are all on your side. Over the last few years, influencer marketing and you, the creator, have grown crucial for online marketing campaigns and purchasing decisions. You may think that the market is saturated, but data […]

  

  November 19, 2021

Hacks To Show Up On Instagram Search Results

With so many creators and influencers emerging every day, gaining followers on Instagram (the linked blog is a treasure trove of tricks. Read it.) is surely becoming a difficult task. Just good content isn’t enough anymore. You have to up your game to reach a wider audience. One organic way to do this is by appearing on the Instagram search result page.  How to appear on the Instagram search result page? It’s not rocket science! And we did the research […]

  November 18, 2021

The M2S Series: Say Aloha To Simran Anand, Sr. Brand Executive

When we started the Monday to Saturday series, we had just realised that people make a company. After COVID-19 hit, this inherent truth was hammered in further. So, here’s us introducing you to another pivotal human behind Do Your Thng. Getting To Know Another Person Of DYT: Simran This M2S has been a long time coming and is very fortuitous, as today marks the first day she’s actually worked from office. When you join the team on the day of […]

  

  November 17, 2021

A Beginner’s Guide To Creating Content On YouTube

With Instagram influencers becoming the buzzword, people have forgotten that the original creators started on the video-sharing channel: YouTube.  It was the watering hole for content creators long before Kevin Systrom, and Mike Krieger even thought of Instagram.  So, we’re going back to the basics and writing this guide to help new creators build their brand on YouTube.  How to be a YouTube creator and start creating content for it? YouTube has tons of resources for new content creators here, here, and here. But isn’t it […]

  November 15, 2021

DYT Creator Portraits: Kulin Amin

Let’s democratise influence. Those were the words DYT began with. To help anyone do what they love, their thng and, on the way, tell stories. Stories created by the people and for the people. We’ve come a long way in making this true. Today we climb one more step towards achieving the goal and we do it by amplifying the voices of micro-influencers in the DYT community. Called DYT Creator Portraits, it’s a new series that celebrates small creators who […]

  November 14, 2021

How To Collaborate With Other Creators To Grow Your Influence

13.8 billion. In $ not ₹.  That’s how big influencer marketing is, and everyone wants a piece of this not-so-humble pie. So, how do you, a very-much-humble content creator, get on the bandwagon?  The traditional way is to become an influencer and get brand collaborations. But the beauty of the digital ether is in breaking moulds.  You don’t have to go the tried and tested way to make it big. Instead of reaching out to brands, reach out to creators. 5 steps to […]

  November 13, 2021

5 Travel Creators You Need To Check Out!

The pandemic saw a steep rise in the time we spent on Instagram. With nowhere to be and no one to meet, gadgets became our best friends, and socials the only means to stay connected with the outside world. Content creation boomed during the period – with brands grabbing the opportunity in the increased time spent online by users. But travel blogging suffered a major setback. We all know the reasons why. However, there’s been a shift towards normalcy, proving […]

  

  November 12, 2021

The Etiquettes Of Communicating With Influencers

How does an influencer marketing campaign commence? Quite intuitively, it begins with influencer outreach. But more importantly, it begins with effective communication. It is the first and unarguably the most vital step of a campaign. On it rests the likelihood of success. With that as backdrop, we walk you through the etiquettes of communicating with influencers. Dos and Don’ts to practice when communicating with influencers When adhered to, the best practices for communicating with influencers provide most of the insurance […]

  

  November 11, 2021

Top Creator Niches on YouTube

What if you could time travel back to 2005? You were probably a school-going kid who dreaded homework, loved summer holidays, or maybe you were in the primes of your youth – on the brim of your college life, looking forward to becoming independent. No matter what phase of life 2005 is reminiscent of for any of us, there is one thing that was probably common for most of us – none of us could have thought in our wildest […]

  

  November 3, 2021

A Comprehensive Guide To Brand Collaborations For Every Creator

Established content creators with their #vacay pics and travelogues make collaborations look easy. For the creators who are still finding their footing, paid collabs are more like dreams, continually out of reach.  How does a content creator collaborate with the bazillion brands out there?  It’s the burning question every creator has.  So, we’re answering it.  To make it simple, we’ve divided it into three parts. The before, the middle and the after. Pin it, save it, screenshot it, memorize it, […]

  

  November 2, 2021

How Do You Become A Micro-Influencer?

Getting started as a micro-influencer can be tough. Finding your voice, figuring out what performs well with your audience, growing on the platform, can seem like a lot, especially when you’ve just begun. But we’ve got the answers for you.  Go on… Keep reading for them. 3 tips to get started as a micro-influencer First things first, let’s understand who a micro-influencer is. Anybody with 10,000 to 50,000 followers on any social media channel who works with brands for marketing […]

  October 30, 2021

7 Ways Creators Can Use Instagram To Sell More

The Internet changed everything, from how we learn to how we work. With social media channels adding the shop feature, it is also changing the way we buy things.  The hallmarks of social commerce (that’s buying or selling on social media) were already there. COVID-19 just accelerated them. In early December, Adam Mosseri tweeted that people could even shop through Reels. At that point, Reels was just a few months old in India.  As of today you can shop with […]

  

  October 29, 2021

How Creators Help Brands Crack New Markets

Entering a new market is never easy for brands. The reasons are myriad, sons, but the crux is that every brand is formed and honed in the home market.  UNCTAD says online retail sales jumped by 3%, with the global value of e-commerce reaching $26.7 trillion. For brands, it paints a clear picture. You now have the opportunity to tap global audiences.  This puts forth a conundrum.  There has never been a more fertile time to reach unexplored markets, but […]

  

  October 28, 2021

Don’t Kill Creativity In Paid Media Campaigns

Brands are coming to an understanding of the power that paid media campaigns can offer. They are an amazing way to help boost your brand, with multiple pros. You can reach your next pool of customers with precise targeting and actionable insights. Turn any social media post into an ad instantly. Keep a tight control on ad spend and fit the marketing goal into any budget. More than that, you can deeply understand paid media performance, learn what works and […]

  October 27, 2021

Festive Season: Busy Business Hours For Creators

Well, well, well, if it is not that time of the year! We are past Dussehra, and we are all waiting for the grandest festival to be celebrated in the North of India – which means it is also the holiday season.  Holidays = People sitting at home = More time to be active on social media… If this ain’t a gala for a content creator, I don’t know what it is. And that means creators need to take advantage […]

  October 26, 2021