What is Katrina Kaif’s mantra for staying fit during the lockdown?

By now you’re well aware that Katrina Kaif likes to dedicate plenty of time in her schedule to working out. But unless you watch her social media religiously, you probably don’t know *exactly* what her typical workout looks like. Luckily, for anyone who’s curious, we have pulled up the routine on Yasmin Karachiwala’s page.   Yasmin first met Katrina about 9 years ago at Salman Khan’s farm in Panvel where she asked Yasmin to help her get into Bollywood shape […]

  July 17, 2020

How To Track Your Revenue Rate On YouTube?

  More than 4 billion videos are viewed daily on YouTube. Clearly, the user experience is already quite good. Yet, YouTube unveiled a new metric called Revenue Per Mile (RPM), which will show how much a creator earned per 1,000 views, making the creator’s experience more enjoyable & beneficial.    YouTube creators earn money in a no. of ways – through advertising, subscriptions, donations, live-streaming features, and YouTube Premium revenue. By viewing the RPM, one can gain a perspective of […]

  July 15, 2020

DYT x MFine: #HarGharMeinDoctor Campaign

  If the COVID-19 pandemic taught us one thing, then it is the value of life. On a lighter note, it taught us that many of our doctor visits could be done digitally. That’s why DYT jumped on the chance to conduct a campaign with MFine, an AI-powered doctor consultation app. The HarGharMeinDoctor Campaign: DYT X MFine Given the current scenario, where stepping out of the house increases your exposure exponentially, MFine wanted to spread awareness that online consultation is […]

  July 15, 2020

Custom Content, What’s in It for Me as A Creator?

There are many ways a content creator can earn while doing what they love. The most popular is brand collaborations. You partner with a brand, they give you a set of guidelines, you generate content based on it, and you get paid.  If you’re lucky that payment is in actual moolah and if you’re starting your creator journey, then it’s in the form of gifts. While there is nothing, absolutely nothing, wrong with collabs, as a creator, you should strive to earn […]

  July 14, 2020

Instagram Reels In India: Extra! Extra! Read All About It!

  Facebook-owned Instagram launches Reels, its take on TikTok style videos, in India. A little birdie told us that a lot of you were missing TikTok and the Indian alternatives like Mitron were not cutting it. That’s why, we guess, the powers-to-be decided to launch Instagram Reels in India.    Officially, Instagram says that they came up with Reels for three reasons:   45% of the videos on social media are 15 seconds or less long. Users wanted to share […]

  July 11, 2020

Formal Gossip Episode 3: Be Experimentative But Know Where They May Fail

  A little recap for those new to Formal Gossip. It is an online video call series, hosted by yours truly. These 30-minute (and sometimes more) conversations with established content creators are an attempt to gain a nugget of information on how to succeed as a creator.  For the first episode, I chatted with Kriti Dhir. If you’re walking the tightrope between full-time work and content creation, do listen to the conversation with Kriti.  For the second episode, I conversed […]

  July 10, 2020

5 Ways To Stay Positive In These Times!

  When the world (as we know it) has gone for a toss, it’s hard for even the most optimistic ones amongst us to stay positive. Truth be told, staying positive in such hard times takes every ounce of energy within us.   Everything has changed. Work is different, life is different. Any and all social life has come to a halt. “Social Distancing” is suddenly a word that we know and hear daily. Fear and uncertainty are rampant. Yet […]

  July 9, 2020

YouTube Creators: SmartReply Is Now Available to You

  If you use Gmail or an Android phone, you’ve likely stumbled upon SmartReply. If you are new to this machine learning-based tech, then here’s a short explanation. Smart replies are short phrases and words that Google suggests to you when you are responding to an email or an SMS. At DYT, we often use them. They are life-saving, especially when you are inundated with messages. So, we were stoked when Google announced that SmartReply is now available to YouTube Creators.  In […]

  July 9, 2020

5 Effective Tips To Be Popular On Instagram

  Or, at the bare minimum, be better.   Instagram is every-effing-where. If you are not alone, look around. You’ll see at least one person scrolling, double-tapping or posting on the app. Yet with billions of people using it, we are no closer to fully demystifying how people become Insta-famous.  That said, there are some real strategies you can apply to gain more following, i.e., be more popular on Instagram.  How to be Popular on Instagram? Here’s What You Do. […]

  July 8, 2020

How To Search And Use The Right Hashtags On Instagram

    Instagram is one of the leading and trending platforms in the Digital world. Per some statistics, more than 500 million people are using Instagram on a daily basis. Now, how does one reach them for their social outreach?   The answer is quite simple – With the correct Instagram strategy. Goes without saying that the most important part of your strategy is the right use of Hashtags! An Insta post accompanied by hashtags has 12.6% more visibility and […]

  July 7, 2020