Category & Tags


Why CRED’s Marketing Tactic During IPL Season Hits It Off The Park?

Who’d have thought Rahul Dravid would lose his sh!t? In front of witnesses.  We didn’t. Even in the figments of our imagination. But that’s exactly what happened in CRED’s new campaign. The Wall turned into The Hulk. The ad was released as part of CRED’s partnership with IPL that began last year. And like the […]

  April 17, 2021

The ‘Social’ Elections – They Have a Code Too

Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok Sabha elections. To be held from 11th of April, the counting is all set to happen on the 23rd of May. One part of me is thrilled to see the […]

  September 10, 2019