brand collaborations

Social media has taken over customer feedback service. Whether it is mail or fax, letters or telegram, they are all long gone. With their exit, social media platforms are growing and expanding with time. According to reports, more than 80% of consumers use social media to engage brands. This means that if you are not […]

Instagram timed it remarkably well with Reels. It was kinda like your friends coming over the second your parents left for a vacay (not that vacations are happening right now. Thank you, COVID!) But timing is not everything, especially in the social world. You’ve gotta have the goods, or the users will just not follow. […]

For a brand, allotting a piece of the advertising pie to influencer marketing is a must. The field has become so mainstream that no brand, irrespective of how small or big, can afford to ignore it.  But like every other niche, there are a few pitfalls in influencer marketing. One, finding the right creator is […]

Instagram or should I say gramming is the most happening thing these days! Everybody who has some talent or skill to showcase has a page on Instagram! It is a platform for all kinds of ideas and notions. Whether your business is small or well established, Instagram provides an equal opportunity to all! But the […]

Netflix India has up its game by inserting some long captions between their regular memes and catchy captions. It is pretty clear that the Gram is a visual-first medium. Therefore, brands and creators often test the blogging abilities of the app. Netflix has been pertinent in this endeavor. On analyzing, there are three major themes […]

There was a time when the number of followers you had mattered. Now, size doesn’t matter. If you have established yourself in a particular niche and have high engagement, even with just 500 followers, brands will want to work with you.  Why? Because brands know that collaborating with an influencer who regularly engages with his […]

The market of technology has an upgrade-The Oura Ring! It is a sleep tracking device that costs around $299 and has gathered the attention of many. Some of these are Twitter CEO Jack Dorsey, Prince Harry, most of the NBA players who are entering the Walt Disney World ‘Bubble’ in Florida, and since 9th July, […]

Celebrities have a huge fan base, but you know who has a better fan engagement? Influencers! Today, influencers are no less than celebrities. Content creators on Instagram and YouTube are proving to be more reliable and impactful for brand advertisement, celebrity endorsements, and promotional campaigns.   Brands, after these high powered content creators for promotions, […]

Our ever favorite – YouTube, has brought some amazing updates. It has improved the Analytics Video Overview to help creators with user-friendly real-time updates. Soon, creators will be able to see an overview of the video analytics layout which will be available in the ‘Analytics’ tab that is accessible on the Homepage of the YouTube […]

When I started DYT, never once did I think that what I’ll love most is talking to such diverse creators. I’ve spoken to a creator who converted 2000 followers into 100,000 in 8 months. All organically. I’ve chatted with a creator who quit her day job and become an entrepreneur. I’ve conversed with a creator who candidly uses […]