Brands

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

There is something to be said about the internet. Even when you’re scrolling mindlessly you stumble upon gold.  That’s what happened to this writer a few weeks back. A Google search of “what series to watch after Schitt’s Creek” led to an article on Tweak India.  The post shares Radhika Apte’s TV shows watchlist – […]

As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy followers. Or for that matter likes. Fake followers and likes don’t give you long-term engagement. They do more harm than help.  It is why Instagram […]

Chances are you’ve already seen it and thought, “wow, WhatsApp is running ads now!” What most wouldn’t have realized is that it is a BIG DEAL (yes, in capital letters). Why? Because it is their first-ever global brand campaign.  They began in Brazil in Feb 2020. Here’s a look: In July, they launched the same campaign, […]

Variety is key to promoting a podcast on Instagram. That’s the inside tip we shared with you in our previous podcast blog. In this one, we tell you how to really get creative when talking about your podcast on the ‘Gram. Hint: add audio to your posts. Thinking but Instagram doesn’t have an audio format for posts! […]

Being a part of a community feels like there are so many people with similar interests, tastes, sense, etc. Why is it important to be a part of any community? Apart from your family and friends, there are many people who will stand beside you and support you for your talent and work without even […]

Curation has always been around us. Before the Internet came around, most of us relied on editors to curate the content. Curation has changed how we receive news content (Reddit, Inshorts), how we shop online (Amazon, Myntra), and how we share with each other (Twitter, Instagram) or with our family & friends.   Right now […]

Do you ever feel too overwhelmed to deal with your problems? If so, you’re not alone. These are unprecedented times, and everybody is going to react in different ways. It’s important for people who may be feeling more stressed, depressed, or anxious than usual, to know that there are ways to help manage this, and […]

  Creators who make videos have it HARD. Shooting content by yourself right when you are starting is not easy. Which camera do you buy? How do you set it up? Why is the audio not great? These are questions that run around your mind. Questions we answer to help you shoot a professional video. […]

  If there is one thing this year will teach us all (and there are many, many harsh learnings in 2020), then it is hygiene. So, a few of us at DYT got to thinking about the source word of it.  You know how it is. You got to bed at 11 because there is […]