content creation

For the past 18+ months, the term “creator economy” has been thrown around willy-nilly. Then came NFTs and brought with them an explosion. You cannot scroll down any social without reading or hearing about the creator economy. Yet, so few understand the extent and scope of it.  What is the creator economy?   The foundation of […]

Every picture tells a story. We know that. Right? Make it eye-catching and unique and you have more than a story. You have followers, likes, shares and overall engagement.  So, with high-powered cameras in your pockets, there really is no excuse for not posting perfect shots. But we get it. Not everyone is born with […]

It took time for Instagram Reels to go viral. But viral they did go, and there’s no stopping them now. Part of the success is that Instagram timed the launch perfectly, with the ban of TikTok.  Since Reels were launched in July last year, Instagram’s downloads increased by 11.4%! So, seriously, does it surprise anyone […]

With Instagram influencers becoming the buzzword, people have forgotten that the original creators started on the video-sharing channel: YouTube.  It was the watering hole for content creators long before Kevin Systrom, and Mike Krieger even thought of Instagram.  So, we’re going back to the basics and writing this guide to help new creators build their brand on […]

13.8 billion. In $ not ₹.  That’s how big influencer marketing is, and everyone wants a piece of this not-so-humble pie. So, how do you, a very-much-humble content creator, get on the bandwagon?  The traditional way is to become an influencer and get brand collaborations. But the beauty of the digital ether is in breaking moulds.  You […]

One thing Instagram has taught us is that fashion is personal. You don’t have to follow a trend just because everybody is doing it. You wear what you want to wear. You wear whatever makes you feel comfortable, beautiful or powerful.  That’s why when we sat down to look for fashion influencers redefining the game, […]

Before social media became the beast it is today, the content was unfiltered, unedited, and raw. Then came influencer marketing and the quality of content began to matter.  Why? Because influencer content doesn’t just appear on a brand’s social feed. It may also be used on other digital touchpoints, like the website. This upped the […]

A hard and fast rule that guides today’s content creators is to find a niche.  Identify and focus on verticals in which you can become an expert and authority, ones with which audiences associate you. Finding your niche remains relevant in the ever-expanding content space. However, it does not need to be a limiting path. […]

Competition in the blogging world is pretty high right now. Bloggers cannot afford to upload a sloppy piece of content just for the sake of staying relevant. It will not only reduce engagement but also your credibility among readers. This is why editing matters for you! This mystic art, if done right, will make you […]

If you’ve been in the content creation game for some time now, you know that quality content gets recognized. All it takes is some creativity, some pizazz, some patience, and a whole lot of consistency.  Psst: just in case you need some help creating content, we launched a whole new section on the app for […]

Scrolling through Instagram is a part of daily life for most of us, and if it’s not your thing, “Well, good for you, you look happy and healthy(🎵).” For the rest of us, let’s hop in.  With 96.6k followers at the time of writing this article, let’s respectfully dismantle this desi content creator with a […]

As people who are either born in Delhi or have called it home for many years, Dolly Singh’s content makes us feel seen. This woman can do no wrong in our eyes. Her content is always – we say it louder for those in the back – always on point. So, if you’re a new content creator, look […]

What could be special about a weekday? Take a guess. Well, you can definitely check the weather off your list or the dish on your dinner menu. We’re treating you to insights from our favourite fashion blogger – Simran Anand. From her pocket, we bring some coveted tips and tricks to grow as a content […]

The life of a content creator might seem bright and glamorous from far. However, a lot of effort goes into creating those Instagram-worthy pictures and videos. Starting as a new creator is not a walk in the park. That said, there are a few tools that make the creator journey a lot easier for you.  […]

As the craze of bitcoin and investing takes Gen Z and millennials by storm, a new category of creators has gained popularity – finance influencers or “Finfluencers.” What initially started as a simple idea of raising awareness about personal finances now has its own space on the internet, attracting followers from different fields.  However, the […]