Category & Tags

content creators

A Deep Dive Into The Creator Economy

For the past 18+ months, the term “creator economy” has been thrown around willy-nilly. Then came NFTs and brought with them an explosion. You cannot scroll down any social without reading or hearing about the creator economy. Yet, so few understand the extent and scope of it.  What is the creator economy?   The foundation of […]


  November 29, 2021

Hacks To Show Up On Instagram Search Results

With so many creators and influencers emerging every day, gaining followers on Instagram (the linked blog is a treasure trove of tricks. Read it.) is surely becoming a difficult task. Just good content isn’t enough anymore. You have to up your game to reach a wider audience. One organic way to do this is by […]


  November 18, 2021

The M2S Series: Say Aloha To Simran Anand, Sr. Brand Executive

When we started the Monday to Saturday series, we had just realised that people make a company. After COVID-19 hit, this inherent truth was hammered in further. So, here’s us introducing you to another pivotal human behind Do Your Thng. Getting To Know Another Person Of DYT: Simran This M2S has been a long time […]


  November 17, 2021

A Beginner’s Guide To Creating Content On YouTube

With Instagram influencers becoming the buzzword, people have forgotten that the original creators started on the video-sharing channel: YouTube.  It was the watering hole for content creators long before Kevin Systrom, and Mike Krieger even thought of Instagram.  So, we’re going back to the basics and writing this guide to help new creators build their brand on […]

  November 15, 2021

How To Collaborate With Other Creators To Grow Your Influence

13.8 billion. In $ not ₹.  That’s how big influencer marketing is, and everyone wants a piece of this not-so-humble pie. So, how do you, a very-much-humble content creator, get on the bandwagon?  The traditional way is to become an influencer and get brand collaborations. But the beauty of the digital ether is in breaking moulds.  You […]


  November 13, 2021

5 Travel Creators You Need To Check Out!

The pandemic saw a steep rise in the time we spent on Instagram. With nowhere to be and no one to meet, gadgets became our best friends, and socials the only means to stay connected with the outside world. Content creation boomed during the period – with brands grabbing the opportunity in the increased time […]


  November 12, 2021

A Comprehensive Guide To Brand Collaborations For Every Creator

Established content creators with their #vacay pics and travelogues make collaborations look easy. For the creators who are still finding their footing, paid collabs are more like dreams, continually out of reach.  How does a content creator collaborate with the bazillion brands out there?  It’s the burning question every creator has.  So, we’re answering it.  […]


  November 2, 2021

How Can You Use IGTV To Grow As A Creator?

Instagram Television, or IGTV, is one of the oldest and most classic among a myriad of Instagram features. First introduced in 2018, the long-form video content with a range of 1 to 60 minutes has lost some of its charm. Short-form content, courtesy of TikTok and Reels, has given way to shorter attention spans. For […]


  October 23, 2021

5 Instagram Influencers Who Are Changing The Fashion Game

One thing Instagram has taught us is that fashion is personal. You don’t have to follow a trend just because everybody is doing it. You wear what you want to wear. You wear whatever makes you feel comfortable, beautiful or powerful.  That’s why when we sat down to look for fashion influencers redefining the game, […]

  October 20, 2021

Content Approval Brings Method To The Madness Of Influencer Marketing

Before social media became the beast it is today, the content was unfiltered, unedited, and raw. Then came influencer marketing and the quality of content began to matter.  Why? Because influencer content doesn’t just appear on a brand’s social feed. It may also be used on other digital touchpoints, like the website. This upped the […]


  October 20, 2021

5 Steps To Allow A Brand To Promote Your Regular Content As Branded Content

If you’ve been in the content creation game for some time now, you know that quality content gets recognized. All it takes is some creativity, some pizazz, some patience, and a whole lot of consistency.  Psst: just in case you need some help creating content, we launched a whole new section on the app for […]

  October 7, 2021

5 Mental Health Content Creators With An Actual Degree In Psychology

If history has taught us anything, it’s that mental health can start wars and end them. It’s an enigma that can sometimes simply boil down to – happy mind, a happy soul, and a happy life. In an era when influencers are becoming therapists for their followers (with no actual qualification), it’s hard to find […]

  September 29, 2021

Decoding Ranvijay Singha’s Instagram Handle For Content Tips

Dolly Singh, Ritvi, Thatbohogirl, Masoom Minawala Mehta, Niharika NM, Sakshi Sindwani, Karunesh Talwar, Ankush Bahuguna, Bruised Passports, Prajakta Koli, Rahul Subramanian, Aadar Malik, Siddharth Batra – we’ve been #DecodingInstagramHandles for a while now and we’ve finally landed on a man who needs no introduction. He’s the reason for many heartbreaks and inspiration for just as […]

  September 28, 2021

Decoding Dolly Singh’s Instagram Handle For Content Tips

As people who are either born in Delhi or have called it home for many years, Dolly Singh’s content makes us feel seen. This woman can do no wrong in our eyes. Her content is always – we say it louder for those in the back – always on point. So, if you’re a new content creator, look […]

  September 20, 2021

New Creator? Here Are The Apps & Tools You Need To Start!

The life of a content creator might seem bright and glamorous from far. However, a lot of effort goes into creating those Instagram-worthy pictures and videos. Starting as a new creator is not a walk in the park. That said, there are a few tools that make the creator journey a lot easier for you.  […]


  September 18, 2021