content

Social media has taken over customer feedback service. Whether it is mail or fax, letters or telegram, they are all long gone. With their exit, social media platforms are growing and expanding with time. According to reports, more than 80% of consumers use social media to engage brands. This means that if you are not […]

For a brand, allotting a piece of the advertising pie to influencer marketing is a must. The field has become so mainstream that no brand, irrespective of how small or big, can afford to ignore it.  But like every other niche, there are a few pitfalls in influencer marketing. One, finding the right creator is […]

Netflix India has up its game by inserting some long captions between their regular memes and catchy captions. It is pretty clear that the Gram is a visual-first medium. Therefore, brands and creators often test the blogging abilities of the app. Netflix has been pertinent in this endeavor. On analyzing, there are three major themes […]

The market of technology has an upgrade-The Oura Ring! It is a sleep tracking device that costs around $299 and has gathered the attention of many. Some of these are Twitter CEO Jack Dorsey, Prince Harry, most of the NBA players who are entering the Walt Disney World ‘Bubble’ in Florida, and since 9th July, […]

Our ever favorite – YouTube, has brought some amazing updates. It has improved the Analytics Video Overview to help creators with user-friendly real-time updates. Soon, creators will be able to see an overview of the video analytics layout which will be available in the ‘Analytics’ tab that is accessible on the Homepage of the YouTube […]

When I started DYT, never once did I think that what I’ll love most is talking to such diverse creators. I’ve spoken to a creator who converted 2000 followers into 100,000 in 8 months. All organically. I’ve chatted with a creator who quit her day job and become an entrepreneur. I’ve conversed with a creator who candidly uses […]

“The machine will not know whether a man is flying it or a woman is flying it.” This verbatim belongs to our Kargil Girl- Gunjan Saxena who flew the Cheetah fighting against all odds saved lives, and made history. Flight Lieutenant Gunjan Saxena, was the first Indian Air Force woman officer who went to war.  […]

Remember the 1980s and the 1990s, when people believed only in conventional professions- a doctor, a government job or a businessman because any other profession was a risky deal? No one really used the word ‘entrepreneur’ at that time. There were rare ‘entrepreneurship programs’ unlike today.    Entrepreneurship is the most ‘happening profession’ of our […]

You meet some creators, and you’re amazed at how profound their knowledge and expertise is in a niche.  And then there is Vishakha. A former actor, a VJ, an entrepreneur, a voice-over artist, and, of course, a creator. Vishakha Sodha has worn many hats, and she dons them all with aplomb.  For our second AMA, I sat […]

Have you ever fallen for a song after watching it play in the background of your favourite TV series? Or seen an online snippet and wanted to listen to the whole song? Remember Chris Brown’s ‘FOREVER’ played in Pam and Jim’s wedding from The Office? I want my friends and family to dance like that […]