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How Are India’s Creative Professionals Finding Their Finesse?

Ever wondered from where do these artists get their inspiration? Heath Ledger for the role of Joker, in Christopher Nolan’s Batman series, is said to have stayed in one room for months surrounded by paintings and materials that helped him build his character for the movie. And look at how the performance turned out to […]

  August 25, 2020

Make Money With Product Integration Campaigns

Tap into your creative side, it’s time to talk about Custom Content! What is Custom Content? It is the creation of ‘branded content’ for a brand. And, for the most part, custom content is created for the client to communicate with their own existing customers.   But then why should a creator do this? Two […]

  August 21, 2020

5 Steps To Take The Perfect Photos With Your Phone!

With the growing technology and innovation, people have it all on their palms! One such thing is the cameras! There was a time when to get a pretty picture, one had to have a digital camera or a DSLR! Those days are long gone, all thanks to the likes of Samsung, Apple, and Oppo. Not […]

  August 17, 2020

5 Complicated Shows That You’ll Love

… that is if you have the daring, bravery and valour for series that are as complicated as pronouncing (or baking) croissants! We like our shows as simple as boiling water.  Anything more complex and our homebound, Zoom-fatigued minds get scrambled like eggs.  We’re happy with stuff like Schitt’s Creek like we’re happy with a plain, chocolate cake baked […]

   

  August 17, 2020

The 80-20 Process To Grow Your Instagram Page!!

Well, you’ve probably heard of the ‘The Pareto Principle’ otherwise known as ‘The 80/20 Rule’ which states that 20% of our activities contribute to 80% of our results!  It suggests that if you want to save time while getting the best results, you should focus on tasks that drive productive outcomes. People usually say that […]

  August 14, 2020

How to Get Out Of Zoom Fatigue?

So, it turns out Zoom fatigue is a real thing.  How do we know? Well, because we’ve been facing it. (No offence boss, in case you’re reading this) Jokes aside, Northeastern University, BBC, and even National Geographic peeps say it is real.  Anyone who has had to sit through hours-long online meetings will agree. You’re figuratively dead for the day after […]

  August 13, 2020

Why Should You Host An Instagram Giveaway?

It is just normal that advertisers and brands are committing additional resources to utilize Instagram to promote their brands. And these brands are targeting those influencers who have a good number of followers. Attracting brands at this juncture will be very effective in luring more followers to your Instagram page. The main reason for hosting […]

   

  August 10, 2020

How to Be Brand-Led for Greater Outreach

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

   

  August 10, 2020

What series to watch? Here’s Radhika Apte’s answer!

There is something to be said about the internet. Even when you’re scrolling mindlessly you stumble upon gold.  That’s what happened to this writer a few weeks back. A Google search of “what series to watch after Schitt’s Creek” led to an article on Tweak India.  The post shares Radhika Apte’s TV shows watchlist – […]

  August 7, 2020

What Not To Do On Instagram?

As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy followers. Or for that matter likes. Fake followers and likes don’t give you long-term engagement. They do more harm than help.  It is why Instagram […]

   

  August 6, 2020