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Which Are the Most Successful Brands on Instagram In India?

Instagram may have begun as a platform to share photos, but over the years, it has become much more. Today, it is one of the most powerful tools in a brand’s marketing arsenal. Of the 1 billion+ active users on Instagram, 90% follow a business. Because the ‘Gram has the potential to not only reach audiences but […]

  July 2, 2020

Intricacies of Influencer Marketing During COVID-19. The Creator Side of the Story.

More than a month into a pandemic, we’re finding out how the novel coronavirus changed influencer marketing in 2020.   The influencer ecosystem has shifted. Forever. Brands, creators, and the audience have adapted to a new normal. And we can all thank (blame?) the novel coronavirus for it.   With the shift, all of us […]

  July 1, 2020

Nykaa holds virtual sessions to draw insights for ‘men and kids’ fashion categories from customers

COVID-19 has pushed businesses to their limits and has seen some of the industry’s biggest names struggle to adapt to life as we now know it.   View this post on Instagram #YourSafetyOurPassion❤️ Our customers are the most valuable to us and here are the safety measures that our retail stores & team has taken […]

   

  June 27, 2020

How ‘Gulabo Sitabo’ Leveraged Social Media For Promotions. Revolutionising The Film Industry.

With movie halls shut down for almost three months now, even the prominent production houses in Bollywood are facing trouble as the production, launch, and promotion of their upcoming movies have come to a halt.    However, that was yesterday’s news! Social and digital are perfectly capable to replace the offline promotions, including press conferences, […]

   

  June 27, 2020

Happening Friday Nights Are Surely A Thing, With Do Your Thng!

Whenever ‘Working from Home’ comes to our mind, the first thought that goes through our head is “it’s so boring”. Well, it isn’t the case, especially when you are working with Do Your Thng.  Chances are you are already missing those weekend parties and outings with your friends. Well, at Do Your Thng, we make […]

   

  June 25, 2020

SnapFocus: Everything you need to know about advertising on Snapchat

Learning is just one part of the journey, but it is equally important to prove your knowledge or skill set. That is why Snapchat has introduced Snap Focus, a new learning portal, with their module-based training for advertisers and brands- allowing them to master Snapchat and stay on top of advertising on the platform.   […]

   

  June 24, 2020

Moving Beyond iGen: Influencer Marketing for Older Generations

When we say influencer the image building in your mind is of a person most likely Snap-ing or Gram-ing. But these people – Gen Y and Gen Z – are only a fraction of the people spending time on social media.  Gen X and Baby Boomers are in there too. In fact, Generation X spends […]

  June 20, 2020

Why am I not getting brand collaborations and how can I change that

If you could ask yourself one simple question all day long which would help you make better decisions, generate better outcomes, reduce your stress, increase your sense of fulfillment and improve your business and personal life, would you want to know what that one question was? I know I would.   Which is why this […]

   

  June 16, 2020

More Reach Or More Followers? The Never-Ending Battle

With a growth spurt in social media activities and the huge number of social media accounts, various metrics are used to prioritize, classify, or differentiate these profiles from the others. These metrics are used by many creators, brands as well as social media marketing organizations to assess the quality of social media profiles.  Some of […]

   

  May 15, 2020

Paid Media Marketing In 2020: Is It Really Important for A Brand?

The answer is yes, yes, yes! Two and a half hours (almost). That’s how long the average person spends on social media. And let’s not even think about the jump in screen time since the COVID-19 pandemic.   For a business, those 2.5 hours (144 minutes to be precise) are imperative because that’s the window […]

  May 13, 2020