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Creator First Community

How to Be Brand-Led for Greater Outreach

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

   

  August 10, 2020

Hygieia, the Goddess of Health: The One to Worship In 2020

  If there is one thing this year will teach us all (and there are many, many harsh learnings in 2020), then it is hygiene. So, a few of us at DYT got to thinking about the source word of it.  You know how it is. You got to bed at 11 because there is […]

  July 25, 2020

Be True To Yourself: AMA With Rashi Kalra

This month, I sat down with Rashi Kalra, a.k.a Outdoorsy. She wears a lot of hats – yogini, travel blogger, visualizer, filmmaker, and photographer are just some of them.  For me, she is a long-time friend and one of the travel creators I look up to. So, it was inevitable that I keep an AMA […]

   

  July 21, 2020

What Content to Create in Times of Coronavirus?

None of us could have prepared for COVID-19 in a million years. But now that it is here, we have to adapt to it. For content creators, this is even more crucial because of the massive bump in viewership.  People all over are turning to social platforms and their favourite creators for more information, entertainment, […]

  July 20, 2020

DYT x MFine: #HarGharMeinDoctor Campaign

  If the COVID-19 pandemic taught us one thing, then it is the value of life. On a lighter note, it taught us that many of our doctor visits could be done digitally. That’s why DYT jumped on the chance to conduct a campaign with MFine, an AI-powered doctor consultation app. The HarGharMeinDoctor Campaign: DYT […]

   

  July 15, 2020

Formal Gossip Episode 3: Be Experimentative But Know Where They May Fail

  A little recap for those new to Formal Gossip. It is an online video call series, hosted by yours truly. These 30-minute (and sometimes more) conversations with established content creators are an attempt to gain a nugget of information on how to succeed as a creator.  For the first episode, I chatted with Kriti […]

   

  July 10, 2020

5 Effective Tips To Be Popular On Instagram

  Or, at the bare minimum, be better.   Instagram is every-effing-where. If you are not alone, look around. You’ll see at least one person scrolling, double-tapping or posting on the app. Yet with billions of people using it, we are no closer to fully demystifying how people become Insta-famous.  That said, there are some […]

  July 8, 2020

How To Search And Use The Right Hashtags On Instagram

    Instagram is one of the leading and trending platforms in the Digital world. Per some statistics, more than 500 million people are using Instagram on a daily basis. Now, how does one reach them for their social outreach?   The answer is quite simple – With the correct Instagram strategy. Goes without saying […]

  July 7, 2020

Got A Podcast? Promote It Through Instagram!

In February, during a creative session at DYT, someone floated the idea for a podcast. Our founder took to the concept like a duck to water. Then the world upended itself, and the podcast was shelved.  Since then, we’ve been sitting on a whole stack of research on how to promote a podcast on Instagram. Why Instagram? […]

  July 3, 2020

Intricacies of Influencer Marketing During COVID-19. The Creator Side of the Story.

More than a month into a pandemic, we’re finding out how the novel coronavirus changed influencer marketing in 2020.   The influencer ecosystem has shifted. Forever. Brands, creators, and the audience have adapted to a new normal. And we can all thank (blame?) the novel coronavirus for it.   With the shift, all of us […]

  July 1, 2020