Category & Tags

Do Your Thng

How to Be Brand-Led for Greater Outreach

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

   

  August 10, 2020

Importance of Building Better Mental Health

Do you ever feel too overwhelmed to deal with your problems? If so, you’re not alone. These are unprecedented times, and everybody is going to react in different ways. It’s important for people who may be feeling more stressed, depressed, or anxious than usual, to know that there are ways to help manage this, and […]

   

  July 28, 2020

Content Creation Vs Curation- The Ultimate Battle

To curate or create? Let’s settle this debate once and for all! Many have argued that one is better than the other.  Luckily the answer is not one or the other. The sweet spot is between the two.   The best example of this is Netflix. It’s an entity that has perfected both the creation […]

   

  July 24, 2020

Myntra seeks to make WFH fashionable.

Work from home (WFH) has seen couches, kitchen counters and even bedrooms turn into office space.   View this post on Instagram Slounge-wear is a thing, and we’re making it trendy! 📸 @bhawna_lunthii For similar styles, look up product codes: 10735804 / 10605858 / 10716874 To be featured on our feeds, tag your #myntra look […]

   

  July 22, 2020

What Content to Create in Times of Coronavirus?

None of us could have prepared for COVID-19 in a million years. But now that it is here, we have to adapt to it. For content creators, this is even more crucial because of the massive bump in viewership.  People all over are turning to social platforms and their favourite creators for more information, entertainment, […]

  July 20, 2020

DYT x MFine: #HarGharMeinDoctor Campaign

  If the COVID-19 pandemic taught us one thing, then it is the value of life. On a lighter note, it taught us that many of our doctor visits could be done digitally. That’s why DYT jumped on the chance to conduct a campaign with MFine, an AI-powered doctor consultation app. The HarGharMeinDoctor Campaign: DYT […]

   

  July 15, 2020

Instagram Reels In India: Extra! Extra! Read All About It!

  Facebook-owned Instagram launches Reels, its take on TikTok style videos, in India. A little birdie told us that a lot of you were missing TikTok and the Indian alternatives like Mitron were not cutting it. That’s why, we guess, the powers-to-be decided to launch Instagram Reels in India.    Officially, Instagram says that they […]

  July 11, 2020

Formal Gossip Episode 3: Be Experimentative But Know Where They May Fail

  A little recap for those new to Formal Gossip. It is an online video call series, hosted by yours truly. These 30-minute (and sometimes more) conversations with established content creators are an attempt to gain a nugget of information on how to succeed as a creator.  For the first episode, I chatted with Kriti […]

   

  July 10, 2020

5 Ways To Stay Positive In These Times!

  When the world (as we know it) has gone for a toss, it’s hard for even the most optimistic ones amongst us to stay positive. Truth be told, staying positive in such hard times takes every ounce of energy within us.   Everything has changed. Work is different, life is different. Any and all […]

   

  July 9, 2020

YouTube Creators: SmartReply Is Now Available to You

  If you use Gmail or an Android phone, you’ve likely stumbled upon SmartReply. If you are new to this machine learning-based tech, then here’s a short explanation. Smart replies are short phrases and words that Google suggests to you when you are responding to an email or an SMS. At DYT, we often use […]

  July 9, 2020