Category & Tags

First-Ever Brand

#ItsBetweenYou: WhatsApp’s First-Ever Brand Campaign!

Chances are you’ve already seen it and thought, “wow, WhatsApp is running ads now!” What most wouldn’t have realized is that it is a BIG DEAL (yes, in capital letters). Why? Because it is their first-ever global brand campaign.  They began in Brazil in Feb 2020. Here’s a look: In July, they launched the same campaign, […]

  August 5, 2020