Category & Tags

Formal Gossip

Listen Up Creators! We Have The ASCI Guidelines Simplified For You

Back in early 2019, I questioned why the influencer marketing niche in India is not regulated. In September 2020, I asked if we were on the path to making clear that ads are ads. It seems we finally have the answer.  The Advertising Standards Council of India (ASCI) has released guidelines that influencers and agencies […]

   

  March 1, 2021

Got A Podcast? Promote It Through Instagram!

In February, during a creative session at DYT, someone floated the idea for a podcast. Our founder took to the concept like a duck to water. Then the world upended itself, and the podcast was shelved.  Since then, we’ve been sitting on a whole stack of research on how to promote a podcast on Instagram. Why Instagram? […]

  July 3, 2020

Formal Gossip Episode 2: The entrepreneurial take on content creation

For the first episode of Formal Gossip, our online video call series, I hosted a creator still relatively new to the field. It’s been a year since Kriti started producing content, yet in that time she’s built a community 132k strong.   The conversation with her was all about giving new creators a glimpse of the journey, the […]

   

  June 2, 2020

Formal Gossip Episode 1: What’s behind a blogger’s pretty picture?

To quote Kriti, it is tons of videography, production, editing, photography, and with it comes a lot of challenges. Formal Gossip is our way of helping you through it.   When the lockdown began, Do Your Thng had to pivot. What we had planned for the coming time went on pause, and we started focusing […]

   

  May 29, 2020

Gossips have a new address!

If you have never explored the wonderful world of influencer marketing, get yourself ready for your new go-to distraction. Because Do Your Thng is here with the first online video call series for creators by creators- “Formal Gossip”. It’s a perfect way to pass the time whether you’re walking, cleaning, cooking, staring into nothingness- basically […]

   

  May 5, 2020