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influencer marketing agencies

Tech: The Big Enabler Of Creator Economy

This decade, tech will be the wrench that splits open the closed door of the creator economy, allowing the democratisation of wealth. Let me explain how. Tech made it possible for people to make a living out of their passion. Anyone with a grain of creativity could earn through platforms like YouTube. Enough of an […]

   

  June 5, 2021

5 Tips On Negotiating With Brands As A Creator

A recent study revealed that approximately 28 percent of content creators and influencers stated that they do not know how much compensation they should ask from brands. In fact, several influencers and content creators reported that it is the biggest challenge they face when working with brands and advertisers.  It is true that negotiating with […]

  February 22, 2021

5 Kid Influencers To Look Out For In 2020

From reviewing toys to making ice-creams, our country has some of the best social media tweens influencing the tinies throughout the country. With the internet available at almost every home, these urban tweens do not shy away from showing off their creativity. Let’s know more about the life of these bright minds of the country […]

   

  November 12, 2020

Don’t Ever Give Up: AMA With Grish Majethiya

There is no right age to be a content creator. Talking to Grish Majethiya proved it. He is the youngest guest I’ve had the chance to host on an AMA session. At 16, he is already an entertainer, creator, actor and winning a trophy at Dramebaaz Season 3. How does he manage acting, content creation and school? […]

   

  November 2, 2020

Are Videos Important in Influencer Marketing?

Hell yes! Videos are not just important; they are mandatory for both creators and brands. 70% of India’s data usage happens on online videos. Did you know that?  We sure didn’t and we were gobsmacked. Isn’t that too much? But then we realized 1 in every 3 people watch videos, and on average 67 mins of […]

  October 23, 2020

3 Tips To Enhance Your Aesthetic Game On Instagram Reels!

  Instagram Reels is an entertaining platform that is designed to be quick, fun, and amusing. It is a great mode of sharing content with your audience. However, this does not mean that you need to give up on your well crafted Instagram aesthetic. There are different ways to maintain a fine balance between your […]

  October 12, 2020

What If Your Online Classes were lectured by Ayushmann Khurrana??!!

Imagine if your onlines classes and meetings were conducted by Ayushmann Khurrana! I bet no one would have gotten bored or wanted to run away. Everybody would have had a big sly smile on their faces waiting for only his class or meeting! Well, that ain’t happening but thanks to KitKat we got a glimpse […]

  October 6, 2020

7 Creators Who Create Kick-Ass Flatlays!

Ever wondered why that picture of food taken from the top looks so pretty delicious? One of the reasons is it actually is yummy and amazing. Another is the fact that it is a flatlay! Flatlays are trending and are highly engaging content that you can find on Instagram. These are easy to shoot and […]

  September 22, 2020

The Signs Of 4: How Can A Brand Identify Fake Influencers

For a brand, allotting a piece of the advertising pie to influencer marketing is a must. The field has become so mainstream that no brand, irrespective of how small or big, can afford to ignore it.  But like every other niche, there are a few pitfalls in influencer marketing. One, finding the right creator is […]

   

  September 22, 2020

8 Tips For Brand Promotion On Instagram!

Instagram or should I say gramming is the most happening thing these days! Everybody who has some talent or skill to showcase has a page on Instagram! It is a platform for all kinds of ideas and notions. Whether your business is small or well established, Instagram provides an equal opportunity to all! But the […]

  September 18, 2020

3 Reasons Why Long Captions Are Doing Wonders For Netflix India

Netflix India has up its game by inserting some long captions between their regular memes and catchy captions. It is pretty clear that the Gram is a visual-first medium. Therefore, brands and creators often test the blogging abilities of the app. Netflix has been pertinent in this endeavor. On analyzing, there are three major themes […]

  September 16, 2020

3 Reasons Why Brands Must Work with Micro-Influencers

Celebrities have a huge fan base, but you know who has a better fan engagement? Influencers! Today, influencers are no less than celebrities. Content creators on Instagram and YouTube are proving to be more reliable and impactful for brand advertisement, celebrity endorsements, and promotional campaigns.   Brands, after these high powered content creators for promotions, […]

  September 11, 2020

7 Creators Who Are Conquering The Towers of Profession & Passion!!

People usually have a hard time holding on to one job. Many of them are stressed and are in distress because of their ‘9 to 5s’! Taking time out to take care of their own health is a whole new issue especially during this pandemic when the need is to work from home. The load […]

  August 18, 2020

Why Should You Host An Instagram Giveaway?

It is just normal that advertisers and brands are committing additional resources to utilize Instagram to promote their brands. And these brands are targeting those influencers who have a good number of followers. Attracting brands at this juncture will be very effective in luring more followers to your Instagram page. The main reason for hosting […]

   

  August 10, 2020

How to Be Brand-Led for Greater Outreach

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

   

  August 10, 2020