Category & Tags

influencer marketing

How to Be Brand-Led for Greater Outreach

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

   

  August 10, 2020

What series to watch? Here’s Radhika Apte’s answer!

There is something to be said about the internet. Even when you’re scrolling mindlessly you stumble upon gold.  That’s what happened to this writer a few weeks back. A Google search of “what series to watch after Schitt’s Creek” led to an article on Tweak India.  The post shares Radhika Apte’s TV shows watchlist – […]

  August 7, 2020

Importance of Building Better Mental Health

Do you ever feel too overwhelmed to deal with your problems? If so, you’re not alone. These are unprecedented times, and everybody is going to react in different ways. It’s important for people who may be feeling more stressed, depressed, or anxious than usual, to know that there are ways to help manage this, and […]

   

  July 28, 2020

Content Creation Vs Curation- The Ultimate Battle

To curate or create? Let’s settle this debate once and for all! Many have argued that one is better than the other.  Luckily the answer is not one or the other. The sweet spot is between the two.   The best example of this is Netflix. It’s an entity that has perfected both the creation […]

   

  July 24, 2020

Myntra seeks to make WFH fashionable.

Work from home (WFH) has seen couches, kitchen counters and even bedrooms turn into office space.   View this post on Instagram Slounge-wear is a thing, and we’re making it trendy! 📸 @bhawna_lunthii For similar styles, look up product codes: 10735804 / 10605858 / 10716874 To be featured on our feeds, tag your #myntra look […]

   

  July 22, 2020

Be True To Yourself: AMA With Rashi Kalra

This month, I sat down with Rashi Kalra, a.k.a Outdoorsy. She wears a lot of hats – yogini, travel blogger, visualizer, filmmaker, and photographer are just some of them.  For me, she is a long-time friend and one of the travel creators I look up to. So, it was inevitable that I keep an AMA […]

   

  July 21, 2020

Reels to Guides: 7 Instagram Trends You Simply Can’t Miss!

It’s July. We are now halfway through the year which seems unbelievable. But after all, it’s 2020, and change has been fast and furious. With a global pandemic, social uprising, shaking things up. While you might be doing great, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram […]

   

  July 20, 2020

What is Katrina Kaif’s mantra for staying fit during the lockdown?

By now you’re well aware that Katrina Kaif likes to dedicate plenty of time in her schedule to working out. But unless you watch her social media religiously, you probably don’t know *exactly* what her typical workout looks like. Luckily, for anyone who’s curious, we have pulled up the routine on Yasmin Karachiwala’s page.   […]

   

  July 17, 2020

DYT x MFine: #HarGharMeinDoctor Campaign

  If the COVID-19 pandemic taught us one thing, then it is the value of life. On a lighter note, it taught us that many of our doctor visits could be done digitally. That’s why DYT jumped on the chance to conduct a campaign with MFine, an AI-powered doctor consultation app. The HarGharMeinDoctor Campaign: DYT […]

   

  July 15, 2020

Custom Content, What’s in It for Me as A Creator?

There are many ways a content creator can earn while doing what they love. The most popular is brand collaborations. You partner with a brand, they give you a set of guidelines, you generate content based on it, and you get paid.  If you’re lucky that payment is in actual moolah and if you’re starting your creator […]

  July 14, 2020