Category & Tags

Instagram influencers

Why should you host an Instagram giveaway?

It is just normal that advertisers and brands are committing additional resources to utilize Instagram to assemble their brands. And these brands are targeting those influencers who have a good amount of followers. Attracting brands at this juncture will be very effective in luring more followers to your Instagram page. The main reason for hosting […]

   

  August 10, 2020

What Not To Do On Instagram?

As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy followers. Or for that matter likes. Fake followers and likes don’t give you long-term engagement. They do more harm than help.  It is why Instagram […]

   

  August 6, 2020

The Rise Of Content Curators

Curation has always been around us. Before the Internet came around, most of us relied on editors to curate the content. Curation has changed how we receive news content (Reddit, Inshorts), how we shop online (Amazon, Myntra), and how we share with each other (Twitter, Instagram) or with our family & friends.   Right now […]

   

  July 30, 2020

Hygieia, the Goddess of Health: The One to Worship In 2020

  If there is one thing this year will teach us all (and there are many, many harsh learnings in 2020), then it is hygiene. So, a few of us at DYT got to thinking about the source word of it.  You know how it is. You got to bed at 11 because there is […]

  July 25, 2020

Content Creation Vs Curation- The Ultimate Battle

To curate or create? Let’s settle this debate once and for all! Many have argued that one is better than the other.  Luckily the answer is not one or the other. The sweet spot is between the two.   The best example of this is Netflix. It’s an entity that has perfected both the creation […]

   

  July 24, 2020

Myntra seeks to make WFH fashionable.

Work from home (WFH) has seen couches, kitchen counters and even bedrooms turn into office space.   View this post on Instagram Slounge-wear is a thing, and we’re making it trendy! 📸 @bhawna_lunthii For similar styles, look up product codes: 10735804 / 10605858 / 10716874 To be featured on our feeds, tag your #myntra look […]

   

  July 22, 2020

DYT x MFine: #HarGharMeinDoctor Campaign

  If the COVID-19 pandemic taught us one thing, then it is the value of life. On a lighter note, it taught us that many of our doctor visits could be done digitally. That’s why DYT jumped on the chance to conduct a campaign with MFine, an AI-powered doctor consultation app. The HarGharMeinDoctor Campaign: DYT […]

   

  July 15, 2020

Custom Content, What’s in It for Me as A Creator?

There are many ways a content creator can earn while doing what they love. The most popular is brand collaborations. You partner with a brand, they give you a set of guidelines, you generate content based on it, and you get paid.  If you’re lucky that payment is in actual moolah and if you’re starting your creator […]

  July 14, 2020

Which Are the Most Successful Brands on Instagram In India?

Instagram may have begun as a platform to share photos, but over the years, it has become much more. Today, it is one of the most powerful tools in a brand’s marketing arsenal. Of the 1 billion+ active users on Instagram, 90% follow a business. Because the ‘Gram has the potential to not only reach audiences but […]

  July 2, 2020

Intricacies of Influencer Marketing During COVID-19. The Creator Side of the Story.

More than a month into a pandemic, we’re finding out how the novel coronavirus changed influencer marketing in 2020.   The influencer ecosystem has shifted. Forever. Brands, creators, and the audience have adapted to a new normal. And we can all thank (blame?) the novel coronavirus for it.   With the shift, all of us […]

  July 1, 2020