Ever wondered why that picture of food taken from the top looks so pretty delicious? One of the reasons is it actually is yummy and amazing. Another is the fact that it is a flatlay! Flatlays are trending and are highly engaging content that you can find on Instagram. These are easy to shoot and […]
September 22, 2020
For a brand, allotting a piece of the advertising pie to influencer marketing is a must. The field has become so mainstream that no brand, irrespective of how small or big, can afford to ignore it. But like every other niche, there are a few pitfalls in influencer marketing. One, finding the right creator is […]
September 22, 2020
Netflix India has up its game by inserting some long captions between their regular memes and catchy captions. It is pretty clear that the Gram is a visual-first medium. Therefore, brands and creators often test the blogging abilities of the app. Netflix has been pertinent in this endeavor. On analyzing, there are three major themes […]
September 16, 2020
There was a time when the number of followers you had mattered. Now, size doesn’t matter. If you have established yourself in a particular niche and have high engagement, even with just 500 followers, brands will want to work with you. Why? Because brands know that collaborating with an influencer who regularly engages with his […]
September 15, 2020
The market of technology has an upgrade-The Oura Ring! It is a sleep tracking device that costs around $299 and has gathered the attention of many. Some of these are Twitter CEO Jack Dorsey, Prince Harry, most of the NBA players who are entering the Walt Disney World ‘Bubble’ in Florida, and since 9th July, […]
September 12, 2020
Celebrities have a huge fan base, but you know who has a better fan engagement? Influencers! Today, influencers are no less than celebrities. Content creators on Instagram and YouTube are proving to be more reliable and impactful for brand advertisement, celebrity endorsements, and promotional campaigns. Brands, after these high powered content creators for promotions, […]
September 11, 2020
Our ever favorite – YouTube, has brought some amazing updates. It has improved the Analytics Video Overview to help creators with user-friendly real-time updates. Soon, creators will be able to see an overview of the video analytics layout which will be available in the ‘Analytics’ tab that is accessible on the Homepage of the YouTube […]
September 10, 2020
We’re ashamed to say that Instagram launched pinned comments in July and we realised it now. Why the mortification? Because we are a brand that continuously pushes the bar of making socials a safer and more honest place that thrives on community. The pinned comment feature is a significant step towards the goal. Wondering how? Then […]
September 3, 2020
Remember the 1980s and the 1990s, when people believed only in conventional professions- a doctor, a government job or a businessman because any other profession was a risky deal? No one really used the word ‘entrepreneur’ at that time. There were rare ‘entrepreneurship programs’ unlike today. Entrepreneurship is the most ‘happening profession’ of our […]
September 1, 2020
YouTube is a huge platform and has a zillion other videos on varied topics. Being accustomed to watching the regular, we often forget how the platform is able to provide us with content that is absolutely unconventional and out of the box. Here’s a list of such unconventional YouTube content creators, mind you, their content […]
August 28, 2020