personal branding

What made creators such a big deal? Their voice. Their tone. Their personality. They fulfilled the human need for empathetic relationships because they spoke with a real voice. Instead of listening to cut, copy, paste messaging of brands, people wanted to read, watch, and hear content with personality in it.  Think about it. Why do […]

13.8 billion. In $ not ₹.  That’s how big influencer marketing is, and everyone wants a piece of this not-so-humble pie. So, how do you, a very-much-humble content creator, get on the bandwagon?  The traditional way is to become an influencer and get brand collaborations. But the beauty of the digital ether is in breaking moulds.  You […]

I am sure many of you’ve wondered at some point or the other how do people make money on Twitter or Instagram or Facebook? The answer is simple as well as complex. Creators earn mostly from brand collaborations.  What are brand collaborations? It’s an agreement between the creator and brand. Wherein the creator endorses a […]

Dolly Singh, Ritvi, Thatbohogirl, Masoom Minawala Mehta, Niharika NM, Sakshi Sindwani, Karunesh Talwar, Ankush Bahuguna, Bruised Passports, Prajakta Koli, Rahul Subramanian, Aadar Malik, Siddharth Batra – we’ve been #DecodingInstagramHandles for a while now and we’ve finally landed on a man who needs no introduction. He’s the reason for many heartbreaks and inspiration for just as […]

On another episode of decoding popular social media handles, we have Ankush Bahuguna.  If you read that with a game host impersonation, YOU ARE THE MVP! First and foremost, he deserves a shoutout for being a knight of breaking toxic masculinity. How? Check his Instagram handle to find out. Or you can read on… Sneak […]

Do you love fashion and styling trends? Are you interested in sharing your outfit tips with the world? Fashion blogging, in the beginning, may seem a little intimidating since so many creators of this category are already ruling the social media world right now. Well here we are sharing some advice on how you can […]

Have we or have we screamed this question in anger? Or maybe sighed in frustration? There is no not.  For every creator, there comes a point when Instagram followers stop growing. There are dozens of reasons for it.  You’re not using hashtags right. Your captions are half-a$$ed. You might be shadowbanned. You don’t know your voice and tone. Your […]

Content creation for social media is a full-time job! It isn’t a child’s play anymore. And pitching to brands is the toughest part of this job. This is where DYT comes into the picture. It simplifies the whole back and forth process of contacting brands, negotiating price, getting approval and whatnot by acting as a […]

Every creator needs certain apps and tools that help them with making their content unique. With an overwhelming array of options on apps stores that allows you to do incredible things with your Instagram photos, it can get confusing on which can be the best choice for you. Don’t worry we got your back with […]

Building an effective and efficient Brand value for oneself as a content creator is the most important strategy that should be adopted. But this is not going to be easy. As a creator, you have to present what your audience likes and at the same time keep it trendy and you don’t want to skip […]

Last year, during one of DYT’s AMA sessions, a content creator said something that stuck with us. “If you cannot be an original – copy, but do it with credits. It’s called being inspired.” That sent us down a rabbit hole. We pored over the Instagram handles of creators we love for inspiration. We decoded them […]

A lot has been said on how content creators can build their brands on Instagram, do what they love and earn a living through it. But finding the inside scoop, right from the horse’s mouth, so to say, has been challenging. That changed about two weeks back when both Adam Mosseri and Mark Zuckerberg dropped […]

We’re back with yet another decoding series. It began with dissecting Sakshi Sindwani’s Instagram to give budding content creators, like you, some much-needed content tips. We’re now moving onto Masoom Minawala Mehta. Before you dive into the tips, watch this and this video by Masoom. Both offer excellent content creation tips not just for fashion and lifestyle influencers but for […]

Every social media platform is a space you rent. You don’t own it. If they decide to shut down or get banned (think TikTok), your hands are tied. That’s why we urge all content creators to have their own blog.  It is a space that’s yours. You completely control it. But blogging is not easy, […]

We are living in the era of continuously changing trends. New fashion styles, makeup brands and beauty looks are popping up everyday. Here’s a list of 7 YouTube bloggers that you must follow to keep up with new trends and boost your chic lifestyle:    Debasree Banerjee   Debasree Banerjee is a young lifestyle blogger […]