Category & Tags

social media influencers

How To Turn Creating Content On Instagram Into A Full-Time Job?

How many of you saw the title and thought, “Wow, that sounds a bit… uh… uncanny, maybe?” We bet a lot of you.  Let’s be honest. Initially, it can be difficult to achieve stability of income with Instagram, and micro-influencers often find themselves supplementing their income from content creation with other, more stable sources of […]


  November 30, 2021

2 Insider Insights On Why Creators Make Safe, Effective Bets For Brands

The pandemic has been a harbinger of many unexpected events, but who knew that an increase in retail sales would be one of them? And it ran parallel to the boom of influencer marketing, with brands, big and small, turning to creators to promote their products. All because the time spent by audiences on social […]


  November 23, 2021

How To Collaborate With Other Creators To Grow Your Influence

13.8 billion. In $ not ₹.  That’s how big influencer marketing is, and everyone wants a piece of this not-so-humble pie. So, how do you, a very-much-humble content creator, get on the bandwagon?  The traditional way is to become an influencer and get brand collaborations. But the beauty of the digital ether is in breaking moulds.  You […]


  November 13, 2021

The Etiquettes Of Communicating With Influencers

How does an influencer marketing campaign commence? Quite intuitively, it begins with influencer outreach. But more importantly, it begins with effective communication. It is the first and unarguably the most vital step of a campaign. On it rests the likelihood of success. With that as backdrop, we walk you through the etiquettes of communicating with […]


  November 11, 2021

Top Creator Niches on YouTube

What if you could time travel back to 2005? You were probably a school-going kid who dreaded homework, loved summer holidays, or maybe you were in the primes of your youth – on the brim of your college life, looking forward to becoming independent. No matter what phase of life 2005 is reminiscent of for […]


  November 3, 2021

A Comprehensive Guide To Brand Collaborations For Every Creator

Established content creators with their #vacay pics and travelogues make collaborations look easy. For the creators who are still finding their footing, paid collabs are more like dreams, continually out of reach.  How does a content creator collaborate with the bazillion brands out there?  It’s the burning question every creator has.  So, we’re answering it.  […]


  November 2, 2021

Don’t Kill Creativity In Paid Media Campaigns

Brands are coming to an understanding of the power that paid media campaigns can offer. They are an amazing way to help boost your brand, with multiple pros. You can reach your next pool of customers with precise targeting and actionable insights. Turn any social media post into an ad instantly. Keep a tight control […]


  October 27, 2021

How Brands Can Use UGC In Your Next Social Media Campaign

We can spout numbers like viewers are 2.4x more likely to view user-generated content as authentic compared to content created by brands. But what would be the use? As marketers, you already know UGC – content created by everyday people rather than the brand – is more effective. Customers trust it, which drives purchase decisions. So, we’re […]


  October 22, 2021

5 Instagram Influencers Who Are Changing The Fashion Game

One thing Instagram has taught us is that fashion is personal. You don’t have to follow a trend just because everybody is doing it. You wear what you want to wear. You wear whatever makes you feel comfortable, beautiful or powerful.  That’s why when we sat down to look for fashion influencers redefining the game, […]

  October 20, 2021

How Content Creators Can Merge Different Interests Into One

A hard and fast rule that guides today’s content creators is to find a niche.  Identify and focus on verticals in which you can become an expert and authority, ones with which audiences associate you. Finding your niche remains relevant in the ever-expanding content space. However, it does not need to be a limiting path. […]


  October 12, 2021

Decoding Srishti Dixit’s Instagram Handle For Content Tips

If you’ve scrolled through Instagram or watched a healthy dose of BuzzFeed India videos, you likely know Srishti Dixit. A comedian and cat mother, Srishti is known for her hilarious video sketches, pop culture commentary, and refreshingly unique ‘realness.’ It’s no wonder she’s grown from BuzzFeed writer to internet sensation over the past few years! […]


  October 9, 2021

5 Mental Health Content Creators With An Actual Degree In Psychology

If history has taught us anything, it’s that mental health can start wars and end them. It’s an enigma that can sometimes simply boil down to – happy mind, a happy soul, and a happy life. In an era when influencers are becoming therapists for their followers (with no actual qualification), it’s hard to find […]

  September 29, 2021

The Art Of Handling Trolls, Haters, And Naysayers

When Instagram decided to hide Likes, we were ecstatic because by hiding the count, the relentless competition between users to rack up double taps could finally be laid to rest.  But more than that, it was a sweeping step towards a more supportive, upbeat and encouraging social media and that’s our topic of conversation today.  […]


  September 25, 2021

Why Do Your Thng Is Perfect For Micro- And Nano-Influencers?

Hoping to land your dream collab?  Well, you’ve come to the right place!  We know that most of you have thought of earning some extra moolah from Instagram or Facebook. Even if you don’t have that coveted blue tick yet.  But as a micro or nano-influencer, finding a brand that is ready to pay you […]

  September 24, 2021

Knocking On The Grey Cells Of Influencers: Don’t Hire, Collaborate

Today, we go all Kanye (read: speak controversial thoughts) and tell a tale, if not as old as time, then at least close to it.  Watson and Crick. Procter and Gamble.  Lennon and McCartney.  And, of course, Adidas and Kanye.  What do they all have in common? Collaboration. A partnership that led to successful things. […]

  September 22, 2021