Category & Tags

social media influencers

How to Be Brand-Led for Greater Outreach

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

   

  August 10, 2020

Struggling with work from home? We’ve got great tips!

Way, way back in another lifetime (actually 2014) a Harvard Business Review post said: “to raise productivity, let more employees work from home.” What we want to know is who these super-human people are? How are they able to stay laser-focused?  We, at least some of us at DYT, struggle with work from home. Instead of being […]

   

  August 8, 2020

What Not To Do On Instagram?

As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy followers. Or for that matter likes. Fake followers and likes don’t give you long-term engagement. They do more harm than help.  It is why Instagram […]

   

  August 6, 2020

#ItsBetweenYou: WhatsApp’s First-Ever Brand Campaign!

Chances are you’ve already seen it and thought, “wow, WhatsApp is running ads now!” What most wouldn’t have realized is that it is a BIG DEAL (yes, in capital letters). Why? Because it is their first-ever global brand campaign.  They began in Brazil in Feb 2020. Here’s a look: In July, they launched the same campaign, […]

  August 5, 2020

Top 3 Apps to Promote Your Podcast on Instagram

Variety is key to promoting a podcast on Instagram. That’s the inside tip we shared with you in our previous podcast blog. In this one, we tell you how to really get creative when talking about your podcast on the ‘Gram. Hint: add audio to your posts. Thinking but Instagram doesn’t have an audio format for posts! […]

   

  August 4, 2020

How to build a strong Instagram community?

Being a part of a community feels like there are so many people with similar interests, tastes, sense, etc. Why is it important to be a part of any community? Apart from your family and friends, there are many people who will stand beside you and support you for your talent and work without even […]

   

  August 1, 2020

The Rise Of Content Curators

Curation has always been around us. Before the Internet came around, most of us relied on editors to curate the content. Curation has changed how we receive news content (Reddit, Inshorts), how we shop online (Amazon, Myntra), and how we share with each other (Twitter, Instagram) or with our family & friends.   Right now […]

   

  July 30, 2020

Importance of Building Better Mental Health

Do you ever feel too overwhelmed to deal with your problems? If so, you’re not alone. These are unprecedented times, and everybody is going to react in different ways. It’s important for people who may be feeling more stressed, depressed, or anxious than usual, to know that there are ways to help manage this, and […]

   

  July 28, 2020

Hygieia, the Goddess of Health: The One to Worship In 2020

  If there is one thing this year will teach us all (and there are many, many harsh learnings in 2020), then it is hygiene. So, a few of us at DYT got to thinking about the source word of it.  You know how it is. You got to bed at 11 because there is […]

  July 25, 2020

Content Creation Vs Curation- The Ultimate Battle

To curate or create? Let’s settle this debate once and for all! Many have argued that one is better than the other.  Luckily the answer is not one or the other. The sweet spot is between the two.   The best example of this is Netflix. It’s an entity that has perfected both the creation […]

   

  July 24, 2020