In food blogging, people taking pictures of food is a common sight. So common, in fact, that we’ve stopped noticing the person sitting in a […]
A Comprehensive Guide To Brand Collaborations – The Middle
How does a content creator collaborate with the bazillion brands out there? We’ve been answering this question bit-by-bit. If you landed on this page first, […]
Tricks, Tips And What-Nots To Make The Most Out Of The Festive Season
Influencers of the online world, wake up. It is that time of the year when the spirit of giving is alive and social media is […]
Give Me More: Likes, Followers, Hearts, Retweets, Shares, Yadda, Yadda
They said don’t worry about your follower numbers. They said it was a vanity metric. They said it’s immaterial. Thought leaders may opine day and […]
Use Your Social Media For Good
We can spend ages talking, explaining, and expounding on how social media is meant for more things than mere selfies. But while we are lovers […]
The Effect of Social Media on LGBTQ+
Stans of OITNB (or Meghan Markle) will know who Laverne Cox is, those who don’t, here’s a crash course: Laverne is the transgender woman who […]
The ‘Social’ Elections – They Have a Code Too
Please note – views expressed are my own and not influenced, in any manner, by any political party/organisation. The Election Commission recently announced the dates for Lok […]
The Ethics of Influencer Marketing
Unless you are living under a rock, you know what influencer marketing is, and I don’t have to spell out the numbers to justify its […]
The Chronicles of Influencer Marketing – The Rise of “Everyday Individuals”
It shouldn’t come as a surprise that influencer marketing has been alive and thriving for over 250 years. After all, for as long as people […]