Tik Tok

There is no question that diversity is important. It has always been. But people of today are more aware of it and actively demand it.  65% of consumers say that they’ll pay more for a product that’s vocal about equality and diversity. 71% of consumers expect brands to promote diversity in their online advertisement. Unfortunately, brands rarely embody […]

TikTok created a sensation in the country when it entered the market. Eventually, it became a household name. It had all kinds of content on it. Some found it cringy and others found it inspirational. We witnessed talents from modest backgrounds across the nation. The impact that the app created was unprecedented. The reason behind […]

Remember how before the pandemic we thought that if we get WFH, we will tone those abs and work tirelessly in gyms? Well, the pandemic came, the lockdown happened and now we have adjusted well to this new normal. Even in the midst of such a 180° change, we haven’t found time for our workout […]

“Don’t look back, We have found our destiny, Because all this is no coincidence, DNA, we have found our destiny”, goes the lyrics of DNA, a popular song by BTS, which stands at 1 billion YouTube views, and is growing by the second you read. Kpop has scaled to unbelievable heights over the past decade. […]

Hell yes! Videos are not just important; they are mandatory for both creators and brands. 70% of India’s data usage happens on online videos. Did you know that?  We sure didn’t and we were gobsmacked. Isn’t that too much? But then we realized 1 in every 3 people watch videos, and on average 67 mins of […]

‘To create or not to create’, sounds more diabolical than a Shakesphere’s tragedy. A creator’s journey isn’t outlandishly exciting as it appears to be. It has its own share of inhibitions, doubts, and at times, everything feels just overwhelming. The entire process falls flat, especially when you’re starting out. And you don’t know whether you […]

Creator envy is a real thing.  When we see the content of other creators, we often feel, “God, how much money would I need to create that?” Or worse, “They can create such good content because they’re rich!” In a gist, a lot of new content creators believe that it is a rich person’s game.  […]

“LinkedIn is a goldmine for content creators.” You’ll miss out on a world by keeping it out of your social strategy. The platform has observed a surge in content creators for it offers an opportunity to make valuable connections and find organic reach (until it decides to kill with the paid reach like Facebook). In […]

“Thappad se darr nahi lagta sahab, pyaar se lagta hai”, the iconic dialogue made Shotgun Jr. Sonakshi Sinha a household name. Since then, her influence has only seen an upward trend, especially on social media. Only last month, DYT speculated on Shradha Kapoor’s social media secrets and for this month we have picked Bollywood’s original […]

Those days are long gone when only film celebrities (read: male dominant) held influence over people. Now, with the wake of the internet and growing influencer culture, anyone who follows passion and carves their own path holds the ability to influence people, especially by creating unconventional content on social media. Their influence goes a long […]

  Instagram Reels is an entertaining platform that is designed to be quick, fun, and amusing. It is a great mode of sharing content with your audience. However, this does not mean that you need to give up on your well crafted Instagram aesthetic. There are different ways to maintain a fine balance between your […]

This year’s World Mental Health Day comes at a time when all of our lives have been greatly affected by the COVID-19 pandemic. This has also increased our time on social media! A lot of us have been using social media regularly which has led to illnesses like depression or anxiety. Taking a break is […]

Hostages is a thrilling OTT series featured on Disney+Hostar. The 1st season of which was released in 2019. Directed by Mr. Sudhir Mishra and featuring a veteran cast of Mr. Ronit Bose Roy along with Tisca Chopra, Divya Dutta among others, this show garnered appreciation and lauds from critics and viewers after the release of […]

Ever wondered why that picture of food taken from the top looks so pretty delicious? One of the reasons is it actually is yummy and amazing. Another is the fact that it is a flatlay! Flatlays are trending and are highly engaging content that you can find on Instagram. These are easy to shoot and […]

For a brand, allotting a piece of the advertising pie to influencer marketing is a must. The field has become so mainstream that no brand, irrespective of how small or big, can afford to ignore it.  But like every other niche, there are a few pitfalls in influencer marketing. One, finding the right creator is […]