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8 Social media trends you need to follow!

  When we talk about living in an era of constant evolution, social media is as dynamic and volatile as it can get. Trends become outdated before one even realizes and new trends emerge from nowhere overnight. While some of these trends have been almost transient, a few others have made it clear that they […]

   

  September 2, 2021

Why CRED’s Marketing Tactic During IPL Season Hits It Off The Park?

Who’d have thought Rahul Dravid would lose his sh!t? In front of witnesses.  We didn’t. Even in the figments of our imagination. But that’s exactly what happened in CRED’s new campaign. The Wall turned into The Hulk. The ad was released as part of CRED’s partnership with IPL that began last year. And like the […]

  April 17, 2021

5 Reasons Why IG Stories Work Best For Brands & Creators

Struggling to figure out the best place to increase your content’s reach or for marketing? Look no further. We understand that it gets difficult to create content in the times when there are almost similar features on all the platforms (i.e stories). It’s equally tiring for audiences alike, where we instinctively reject most of the […]

  November 10, 2020

9 Pet Influencers To Watch Out For!

Animals are nature’s beautiful creatures. They are amazing, extremely adorable and so distinctive. Did you see the recent picture of Black Panther roaming freely in the forests of India? Recently, on a visit to my cousin’s I found this charming Parakeet who flew and landed on my shoulder. I was in a state of complete […]

  November 9, 2020

5 Tips to Create Kick-Ass Creators Brief

Brands have found a new voice by working with creators. They can scale a brand campaign to newer heights by helping your brand reach new followers. Working with content creators should be the top priority in your marketing strategy, for it is one of the effective ways to reach out to the masses. If not, […]

  October 30, 2020

6 Things That Make Big B’s Presence On Social Media Mesmerizing!

In our last session, we looked at Shraddha Kapoor’s handle. Let’s see what our favorite actor- Big B does on his social media that keeps him on top of his SM game!   The Legend’s social media is filled with things like- nostalgia, opinions, anecdotes, and emotions for his audience which he called his EF […]

  October 9, 2020

Why Pinterest Is A Great App For Your Brand Endorsement!

Pinterest is one of those platforms that has gained significant growth in the past few years. It is a photo-based platform that was launched in the year 2010. It has the power and the aid to help brands and the creators grow and improve their reach.   If you haven’t yet explored the world of […]

  October 8, 2020

Diwali Buying Trends: What Should A Creator Expect?

With Diwali (and the whole host of festivities that fall around the time) nearing, there is one thing on our minds – shopping.  Typically, most households spend plenty during Diwali, and we all know what that means. Brands do their utmost to grab attention, and we all know what that means—tons of brand collaborations for creators.  But COVID-19 has effed’d up […]

  September 26, 2020