Category & Tags

vanity metrics

How Do You Calculate Your Engagement Rate?

When a brand wants to judge the “influence” of a creator, they use several metrics. The most common that every creator, small or big, knows is the follower count. Another is the number of likes and impressions achieved.  But slowly, brands are waking up to realise two things. First, that a higher following doesn’t equal […]

  March 27, 2020