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It is just normal that advertisers and brands are committing additional resources to utilize Instagram to assemble their brands. And these brands are targeting those influencers who have a good amount of followers. Attracting brands at this juncture will be very effective in luring more followers to your Instagram page. The main reason for hosting […]

Customer-led, product-led, sales-led.  Or customer-centric, product-centric, and sales-centric.  These are the latest buzzwords when it comes to business strategy. Jeff Bezos used one of them in his statement to Congress: “I founded Amazon 26 years ago with the long-term mission of making it Earth’s most customer-centric company.” What do they mean?  That the business takes a […]

Way, way back in another lifetime (actually 2014) a Harvard Business Review post said: “to raise productivity, let more employees work from home.” What we want to know is who these super-human people are? How are they able to stay laser-focused?  We, at least some of us at DYT, struggle with work from home. Instead of being […]

There is something to be said about the internet. Even when you’re scrolling mindlessly you stumble upon gold.  That’s what happened to this writer a few weeks back. A Google search of “what series to watch after Schitt’s Creek” led to an article on Tweak India.  The post shares Radhika Apte’s TV shows watchlist – […]

As an Instagram creator, if you’re working on expanding your reach, you need to establish your credibility. How does a creator become trustworthy? By avoiding the following mistakes: Don’t buy followers. Or for that matter likes. Fake followers and likes don’t give you long-term engagement. They do more harm than help.  It is why Instagram […]

Chances are you’ve already seen it and thought, “wow, WhatsApp is running ads now!” What most wouldn’t have realized is that it is a BIG DEAL (yes, in capital letters). Why? Because it is their first-ever global brand campaign.  They began in Brazil in Feb 2020. Here’s a look: In July, they launched the same campaign, […]

Variety is key to promoting a podcast on Instagram. That’s the inside tip we shared with you in our previous podcast blog. In this one, we tell you how to really get creative when talking about your podcast on the ‘Gram. Hint: add audio to your posts. Thinking but Instagram doesn’t have an audio format for posts! […]

Being a part of a community feels like there are so many people with similar interests, tastes, sense, etc. Why is it important to be a part of any community? Apart from your family and friends, there are many people who will stand beside you and support you for your talent and work without even […]

Curation has always been around us. Before the Internet came around, most of us relied on editors to curate the content. Curation has changed how we receive news content (Reddit, Inshorts), how we shop online (Amazon, Myntra), and how we share with each other (Twitter, Instagram) or with our family & friends.   Right now […]

Do you ever feel too overwhelmed to deal with your problems? If so, you’re not alone. These are unprecedented times, and everybody is going to react in different ways. It’s important for people who may be feeling more stressed, depressed, or anxious than usual, to know that there are ways to help manage this, and […]